In this episode, host Kristi Mitchell chats with Lori Sussle Bonanni, founder of Elssus communications consultancy, about common marketing language mistakes and how to communicate more effectively.

Key takeaways include:

• Write like you talk: Keep language natural and conversational rather than using corporate jargon
• Remove unnecessary filler words and be concise
• Avoid false urgency in marketing messages - be genuine about limited-time offers
• Pay attention to grammar and proofreading, even when using AI tools
• Consider tone and writing style as part of brand standards
• Be mindful of outdated or potentially offensive language
• Focus on ensuring your intended message reaches your intended audience

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com