Surveys are one of the oldest marketing tactics in the book, but they can be incredibly powerful and extremely useful. In this episode, I share 10 ways you can use surveys to optimize your marketing, get better insights, and better results from your marketing.

Joel Klettke joins me to share the secrets of how he uses powerful copywriting to double conversations at companies like HubSpot, Deputy, and WP Engine. We discuss the real work behind copywriting that drives conversions, how to really know what your customers want (and need) to hear, and three things you can do today to improve your copy and get better results.

The closer you are to your customer, the more effective your marketing will be. I call this customer proximity and it's really important and often neglected.

In this episode, I share three ways that you can increase your customer proximity to improve the effectiveness of your marketing.

When the Naskapi foragers in northern Canada had to decide where to go when hunting caribou, they faced a classic matching problem — and it's something that all marketers should learn from.

In this episode, I sit down with Rachel Krug, VP of Growth Operations at Business.com to talk about managing a team, getting customer feedback, continuous improvement, setting goals, and much more.

Marketing executives are striving to continually develop new knowledge and capabilities of their teams. In this episode, you'll learn 8 practical ways you can develop your marketing team to improve their skills and drive better results for your organization.

Your customers have questions. Lots of questions. And these questions are both a problem and an opportunity for you. Here are 4 simple steps you can use to understand the questions that your customers have and improve your marketing to drive sales.

Today's episode is a conversation with my good friend Mark Hall. Mark is responsible for venture capital and startups at Google. He's also a Forbes contributor and an excellent writer. In this conversation, you'll hear us discuss a variety of interesting and timely topics. I hope you enjoy this conversation with Mark Hall.  

One of the most important, foundational, and fundamental aspects of marketing is trust.  From the consumer standpoint, marketers, and marketing, are often seen as deceptive and deceitful. The reality is that we're living in a world where truth is subjective. Earning and keeping the trust of your audience is harder than it's ever been, but just as important.

Stories are powerful and everyone is talking about how brands should tell stories — but they're wrong. Brands shouldn't tell stories. They should create them.