In this power-packed episode of RecTalk, Nitin Sharma sits down with Kris Holland, founder of the recruitment marketing powerhouse Kitto, for an unfiltered, insight-rich dive into how recruitment agencies can stop “redefining recruitment” in words—and start doing it in action.

If you've come to terms with the fact that recruitment isn't just a sales job and you're finally ready to take marketing seriously, this episode is your blueprint. Kris unpacks Kitto’s “Universe” model—a unique, strategy-first approach to recruitment marketing that includes building an engaging orbit, leveraging push/pull content, and cultivating a brand that actually means something to your target audience.

🔥 Key Topics Covered:

• The real starting point for any effective recruitment marketing strategy (hint: it’s not your website)
• Why every recruitment firm needs to stop selling “what” they do and start telling stories
• Kitto’s "rocketship" analogy: how to attract prospects into your orbit and convert them at the right time
• Why a brand should qualify out as well as in the right clients and candidates
• How to use content to create value touchpoints, not just vanity metrics
• What recruitment agencies can learn from SaaS and tech companies about customer acquisition
• How employer branding can drastically reduce churn and bad hires

Who this episode is for:

• Recruitment leaders serious about marketing-led growth
• Marketers working inside recruitment firms and looking for structure
• Founders who want to build an employer brand that attracts the right people—and repels the wrong ones
• Anyone tired of outdated sales-first strategies that don't scale

This episode is proudly sponsored by RecCircle — your go-to platform for building referral-driven recruitment networks. Empower your community. Recruit smarter.

https://www.reccircle.co.uk/

🔗 Connect with Kris Holland

LinkedIn: https://www.linkedin.com/in/kris-holland/

Kitto: https://www.wearekitto.com/

🔗 Connect with Nitin Sharma

LinkedIn: https://www.linkedin.com/in/nitin-rectools/

Rectools.io: https://www.rectools.io/

Find out about the Recruitment Curry Club:

https://www.linkedin.com/company/the-recruitment-curry-club/

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