Today we are going to be diving into my recent house move. And yes, it does not sound like a marketing lesson, it doesn’t sound like it’s going to be building up your know, like, and trust factor, but I promise you, it has lessons we can all learn from.

Topics discussed in this episode:

* All the ways Britney ran her house move the opposite of how she coaches her marketing clients

* How Britney got ideas from her carpet cleaner and movers to add to her own business

* Why your business might relate to supply chain issues more than you’d think

* How you can plan your marketing content weeks or months in advance with Britney’s tools

* What planning ahead can look like logistically for service-based and content-based businesses

Quotables:

If you’re annoyed at the supply chain headlines, just take a hard look at your business and acknowledge there are probably ways you are operating as a “just in time” business and it could happen to you too.

Britney Gardner

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That’s why you see marketing that creates more questions than answers: because it’s being done in that just in time format, it’s not actually solving problems for your audience. And that’s probably why a lot of marketing fails.

Britney Gardner

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We are not large businesses that can hide behind quote unquote supply chain issues. We cannot subscribe to “just in time” marketing. We have to make a plan. And we have to do it in a way that doesn’t tire us out and lead to huge burnout in our business.

Britney Gardner

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The reality is, taking two hours to plan now can save you weeks of anxiety over the next quarter.

Britney Gardner

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Whether it’s your next move or your next three months of marketing to build up that know like, and trust, moving forward with confidence makes all the difference.

Britney Gardner