In this episode, Michelle sits down with lead generation and email funnel strategist, Allison Hardy. Allison helps busy mompreneurs stay in part-time hours by scaling their businesses by selling more of their course or membership.

She teaches her clients how to implement her proprietary email funnel framework that introduces habit-based automation into the email funnel, so that your lead is qualified for the pitch, and you’re never a sleazy slimeball in someone’s inbox ever again.
Michelle and Allison talk about:
What are email funnels?
Her signature system for setting up habit-based funnels for better engagement, nurturing and conversions
When is the right time to introduce funnels into your business?
How she built her program around her role as a mother
Advice for implementing education and trainings to actually get results
How she runs her business around her family + her origin story for focusing specifically on Moms
The importance of living out your brand values in your business and how values are the best way to identify your ideal clients
Other links in this episode:
https://www.allisonhardy.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia is joined by Life and Mindset Coach Jenny Baird. Jenny specializes in Communication and Performance and spent the last 20 years performing as a singer/songwriter, communicating and presenting professionally, coaching in multiple settings…
…not to mention doing the intense personal work required to dig her way out of who she was “supposed” to be and discover the power and freedom that comes from finding her voice and living as her authentic self..
In this episode, you’ll learn:
How to build confidence and break through anxiety, especially in public speaking/performance settings
How to find your authentic voice and message and communicate from that grounded place
How to process negative thoughts that trigger anxiety before a big event
How to be confident and grounded, no matter what audience you’re in front of and no matter what reaction you’re getting from that audience.

Other Links in the Episode:
http://jennybaird.com/
https://www.instagram.com/jennybairdmusic/
https://twitter.com/jennybairdmusic
https://www.facebook.com/jennybairdmusic
https://www.youtube.com/channel/UCBiNJaYZCjPXenRbgX56Ing

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle sits down with Kajabi specialist Jaimee Claxton. Jaimee is the Founder & Creative Director at Website Restyle, as well as a double Olympian, mum of three, and a coffee loving Kiwi living in France!
Jaimee supports female entrepreneurs, online coaches and course creators by removing their tech stress and allowing business owners to focus on what they love - their business!
In this episode Michelle and Jaimee chat about:
Scaling with digital products and how she's nurturing her dream clients earlier in their business journey with smaller investment items so they know / like / trust her when they're ready for 1:1 support
Finding the right audience and offers for your business that light you up and fit your life, and let go of the rest!
How investing in support, mentorship and education unlocked things for her business
Networking & marketing on a human scale with Facebook groups, where she plants seeds of value and becomes top of mind for the right people
And leaning into your mum instincts in business to empathize, support and encourage your community
Links in the episode:

https://www.websiterestyle.com/Kajabi-templates

For a 10% discount on any of my Kajabi templates, email Jaimee at [email protected] and tell her that you listened to this amazing podcast!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia chats with financial coach Victoria Sexton. Victoria is also the bestselling author of Effortless Money: How to Align Your Wealth and Your Woo and is the host of the Don’t Play With Trash podcast.
In this episode, you’ll learn:
Why women should iinvest more than men
What your beliefs, values, and mindset have to do with your financial situation
What you can do NOW to improve your financial situation
What you can do now in this economic and political climate to ensure your future financial success?
Why women shouldn't delegate their money to their man
Other Links in the Episode:
Effortless Money: How to Align Your Wealth and Your Woo
https://victoriasexton.com/
https://www.linkedin.com/in/victoriarsexton/
https://www.facebook.com/VictoriaFinancialCoach
https://www.instagram.com/victoriafinancialcoach/
https://www.pinterest.com/VictoriaFinancialCoach/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle and Olivia talk about an up-and-coming trend in the business world: collaborations.
They discuss:
The different kinds of collaborations
How to get over “collaboration FOMO”
The importance of knowing yourself
Testing what works
Collaboration tools we love
How we turned barriers into assets
How to get started with collaborations
Other links mentioned in the show:
Join the Simplify waitlist: https://oliviaradcliffe.mykajabi.com/simplify-waitlist
If you need help finding collaboration opportunities, contact us at [email protected]

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle sits down with Lee Midlane. Lee has built her business around the goal of making video more accessible and less scary for women, and getting them more visible in their businesses.

In this episode, Lee and Michelle dive into:
Helping women overcome the mindset of being on camera and video and purposefully desensitizing yourself to seeing your face on screen
How Lee grew her business out of a gap in the market, being the only woman in her field and business
How she balances all the different sides of her business with 3 kids on the spectrum
How her family operates as a team like her business and how she’s leaning into doing business her way
... and so much more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this latest episode, Olivia sits down with high-performance neurocoach Heather J. Crider.
Heather is also the host of the Go Reflect Yourself podcast and a leading expert on brain-based growth, thought transformation, stress reduction, and burnout recovery.
In this episode, you’ll learn:
How to create a joyful, fulfilled life of your dreams - even when you feel like it can’t happen for you
How to use practical evidence-based neuroscience to help with the process
How Heather involves her teenagers in her business and teaches them valuable life lessons
Heather’s top tips for balancing running a business with kids

Other Links in the Episode:
https://heatherjcrider.com/
https://www.instagram.com/heatherjcrider/
https://www.facebook.com/HeatherJCriderHighPerformanceGrowth
https://www.linkedin.com/in/heatherjcrider/
https://twitter.com/heatherjcrider
https://goreflectyourself.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle sits down with the lovely Carla Shohet to talk about the importance of community and empowering mothers to shape their own future.

In this episode you’ll learn:
Why Carla is so passionate about helping mothers create their own financial independence
What contributes to forming your identity as a mother
The benefits behind finding a community as a mother
The concept of Matrescence
How to find a business concept that works with YOUR lifestyle
Other links mentioned in this episode:
www.carlashohet.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia sits down with Donna Dube, a homeschooling mother of two teenagers and the founder of Productivity Plus. Donna helps CEOs reach their full potential without the burnout and stress that comes with managing a growing and scaling business.
You’ll learn:
How not to get overwhelmed with ALL the data
How knowing the data helps you move forward in your business
How to pinpoint which metrics you should be tracking
How to make sure what you’re doing is adding to your bottom line (and isn’t just busywork disguised as productive work…)
Her recommended tools for tracking data
What to do if you’re naturally NOT a “numbers” person
How much time you should be spending tracking data and how often you should be looking at your numbers
Other Links Mentioned in this Episode:
https://www.productivityplusva.ca
10 KPIs You Can Start Measuring Today
Google Data Studio
Google Analytics

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle and Olivia talk about all things email marketing. They discuss different strategies that have worked for them and what hasn't worked, as well as other topics like:
Olivia's strategy for reviving her list after taking a 2 YEAR break
How to get people on your list
How to choose a platform
Which metrics to track
Olivia's (somewhat) controversial daily email strategy
How to set up a "getting to know you" sequence
Batch creating vs writing in the moment
And more!
Other links in the episode:
ConvertKit
Freakonomics Podcast
https://www.thebluebellgroup.com
https://www.michellepontvert.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com