Marketing, Machines & Mischief

From ChatGPT's slow but intentional rollout of its new ad capabilities, to Netflix experimenting with interactive and live ads, and even the rise of synthetic focus group testing – a trend your boss will soon be buzzing about – we’ve got you covered.

It doesn’t stop there! We spotlight ingenious campaigns like Coinbase’s surprisingly analog Super Bowl ad, and unravel the weird, wonderful mysteries of Boy Throb, a boy band blurring the lines between real and fake (with big-name sponsors tagging along for the ride). Add in some lively over-under predictions on the future of AI-created ads, and you have a jam-packed episode that's all about the state – and fate – of marketing in a tech-powered world.

📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU

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Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

An up-and-coming AI platform promises to automate ad campaigns from start to finish, major US cities are spending millions to woo back Canadian tourists, and brands are kickstarting summer campaigns earlier than ever thanks to changing weather patterns.

Along the way, Matthew and Chris spotlight campaigns that get it right—from Adidas’s fresh take on a 55-year-old sneaker to a tennis tournament commercial that brings back the simple joys of youth. Plus, there’s plenty of banter, a marketing over-under game, and the kind of mischief that keeps listeners coming back for more. If you’re ready for actionable insights with a side of fun, you’re in the right place.

📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU

🔗 **Join The Marketing, Machines & Mischief Community**

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✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief

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Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

In today’s milestone episode, Matthew, Chris and guests Jason Alan Snyder and Heather Salkin dive into a future where artists and robots collaborate to reshape advertising. We kick things off by exploring the game-changing debut of ChatGPT ads – now accessible through Criteo – signaling a seismic shift to programmatic AI-powered media buying.

The panel weighs in on what happens when advertising stops broadcasting and starts leaving a mark in the memory of machines, highlighting big questions around brand safety and authenticity. We spotlight Havas’ recognition of neurodiverse talent, discussing why original thinkers are more critical than ever in an industry flooded with AI-generated sameness.

Plus, you’ll meet the amaaaazing founders of Artists and Robots, a new agency built on the philosophy that human creativity and machine intelligence are strongest together. What Matthew back in November called the "Perfect Agency Mullet.” The crew shares practical advice for advertisers and brands navigating this new terrain, tackles flash Q&A, and even predicts where global ad spending will go next.

Whether you’re a marketing veteran or just getting your feet wet, this episode is packed with insights, laughs, and actionable wisdom to help you thrive in the evolving world of marketing and technology.

📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU

🔗 **Join The Marketing, Machines & Mischief Community**

✅ Official: https://MarketingMachinesMischief.com

✅ Facebook: https://www.facebook.com/MarketingMachinesMischief

✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/

✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief

✅ instagram: https://www.instagram.com/marketingmachinesmischief

Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

Dunkin' sold a single pink glove and the internet lost its mind. Google just dropped a core update that's coming for your clickbait. And a WPP whistleblower just forced one of the world's biggest ad agencies to show receipts on BILLIONS in client spend. 👀

📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU

🔗 **Join The Marketing, Machines & Mischief Community**

✅ Official: https://MarketingMachinesMischief.com

✅ Facebook: https://www.facebook.com/MarketingMachinesMischief

✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/

✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief

✅ instagram: https://www.instagram.com/marketingmachinesmischief

Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

From the ridiculous scale of social media scams – now a multibillion-dollar business (thanks, Zuck) – to the ambitious rollout of contextual ChatGPT ads by Target, we serve up essential insights with a side of sass. Plus, while coastal agencies face cutbacks, America's heartland emerges as an unexpected powerhouse of marketing growth. Whether you're a veteran or a newbie to the marketing game, this show delivers the intel (and chuckles) you need to stay on top. Plug in and get ready for your weekly podium finish!

📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU

🔗 **Join The Marketing, Machines & Mischief Community**

✅ Official: https://MarketingMachinesMischief.com

✅ Facebook: https://www.facebook.com/MarketingMachinesMischief

✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/

✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief

✅ instagram: https://www.instagram.com/marketingmachinesmischief

Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

This week, Matthew and Chris kick off with the Super Bowl smashing its own ad pricing records, discuss how France’s Publicis is outpacing global competitors with bold moves in data and tech, and explore the Gen Z shift from influencer culture to community-driven hangouts. From Pepsi’s audacious Super Bowl ad featuring the infamous Coca-Cola polar bear, to Ryanair’s CEO taking on Elon Musk in a very public spat, it’s an episode packed with wit, insight, and more than a few laughs.

📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU

🔗 **Join The Marketing, Machines & Mischief Community**

✅ Official: https://MarketingMachinesMischief.com

✅ Facebook: https://www.facebook.com/MarketingMachinesMischief

✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/

✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief

✅ instagram: https://www.instagram.com/marketingmachinesmischief

Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

Think Super Bowl ads end when the game does? Think again.

Big news: OpenAI and ChatGPT are about to start testing ads, opening new possibilities (and a $250k minimum) for the biggest brands. Plus, newsletter ads are making a major comeback, catching many by surprise and proving that some “old school” marketing tactics still pack a punch. And in true industry fashion, Skittles is prepping to air a live(?) Super Bowl ad from a real customer’s front porch - complete with some celebrity mystery. FRODO!

Matthew and Chris dissect innovative campaigns like Michelob Ultra’s Rocky-inspired Super Bowl spot and take a candid look at the imposter syndrome lurking behind creative success.

Whether you’re a marketer, advertiser, or just here for some strategic mischief, this episode is packed with the trends you need to know and the laughs you didn’t expect.

📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU

🔗 **Join The Marketing, Machines & Mischief Community**

✅ Official: https://MarketingMachinesMischief.com

✅ Facebook: https://www.facebook.com/MarketingMachinesMischief

✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/

✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief

✅ instagram: https://www.instagram.com/marketingmachinesmischief

Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

Think Super Bowl ads end when the game does? Think again.

Matthew breaks down the Monday Morning Effect — the secret sauce that separates Super Bowl advertising winners from the $7 million failures. It's not about who gets talked about on Sunday night. It's about who makes you do something on Monday.

Also:

1. Why most Super Bowl campaigns die before the coffee gets cold
2. The Monday Morning Effect strategy that extends impact for weeks (not hours)
3. TikTok's wild 4x growth opportunity for beauty, food, and consumer brands
4. What Omnicom's 4,000 layoffs mean for marketers and creatives
5. Why Panera completely missed their marketing lane (and Chipotle stole it)
6. Xbox's genius "Caretaker" campaign that turned a sales pitch into a story

No fluff. No corporate nonsense. Just real marketing talk from two guys who've survived enough industry disasters to know what actually works.

🔗 **Join The Marketing, Machines & Mischief Community**

✅ Official: https://MarketingMachinesMischief.com

✅ Facebook: https://www.facebook.com/MarketingMachinesMischief

✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/

✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief

✅ instagram: https://www.instagram.com/marketingmachinesmischief

Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

Matthew and Chris make sense of brand chaos and AI overload - no martinis required. This episode serves up marketers dodging X’s drama, brands swapping digital fatigue for real-world immersion, and why fewer, punchier ideas beat endless AI slop. Stick around for a Jonas Brothers shirtless cameo, cough drops that taste like soup, and a lightning round of marketing trivia. Mischief meets marketing - don’t miss it! …Don Draper doesn’t.

📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU

🔗 **Join The Marketing, Machines & Mischief Community**

✅ Official: https://MarketingMachinesMischief.com

✅ Facebook: https://www.facebook.com/MarketingMachinesMischief

✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/

✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief

✅ instagram: https://www.instagram.com/marketingmachinesmischief

Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

CES isn't just about gadget specs anymore - it's about hype, narratives, and brands battling for attention in a TikTok-fueled media circus. Matthew & Chris unpack how platforms like Roblox are quietly becoming the true frontier for brand engagement among younger audiences, outpacing the glitz of Las Vegas show floors. They also break down Google's latest core update and how it's shaking up search visibility, forcing marketers to rethink content strategy on the fly.

Plus, in this episode's "Real Recognize Real," the hosts spotlight creative brand partnerships - from a celebrity-infused cocktail shaker to the wild story of a US-made hoodie gaining unexpected global attention. By the end, you'll laugh, learn, and maybe even wonder if your mac and cheese could go viral in the most unpredictable ways. Hit play and get ready for 10 minutes of pure marketing gold!

📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU

🔗 **Join The Marketing, Machines & Mischief Community**

✅ Official: https://MarketingMachinesMischief.com

✅ Facebook: https://www.facebook.com/MarketingMachinesMischief

✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/

✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief

✅ instagram: https://www.instagram.com/marketingmachinesmischief

Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net