Why do so many dog owners treat their pets like family – or even like extensions of themselves?

In this episode of Marketing Made Clear, we dive into the fascinating psychology behind dog ownership, including the theory of the extended self, conspicuous consumption, and the rise of premium pet products.

From Darwin and Belk to Maslow and Veblen, we explore what makes our bond with dogs so personal – and how this impacts the way we buy for them. Whether you’re a marketer, dog lover, or both – this one’s for you.

🐶 Topics covered:

• Why dogs often look like their owners
• The psychology of the extended self (Russel Belk, 1988)
• Abraham Maslow’s hierarchy of needs and pet ownership
• Conspicuous consumption and Veblen goods in the pet industry
• How people project their food values onto their dogs
• Raw food, ultra-processed kibble, and what it says about us

📖 Based on the hit article published on MarketingMadeClear.com and featured in top UK dog magazines: https://marketingmadeclear.com/the-psychology-of-owning-a-dog-dogs-as-an-extension-of-ourselves/

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

[email protected]

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/

Mother’s Day: a wholesome celebration of maternal love… or a marketing masterclass wrapped in carnations and commercial sentiment?

In this episode of Marketing Made Clear, we unravel the surprisingly ancient origins of Mother’s Day - tracking it from Greek goddesses and Roman parades, to Victorian churches and finally to the juggernaut it is today: a multi-billion-pound industry powered by emotional advertising and... questionable brunches.

We explore:

• Why ancient Greeks were the original mother-lovers
• How the Victorians unintentionally paved the way for Mothering Sunday
• Anna Jarvis: the founder of modern Mother’s Day (and its fiercest critic)
• How brands like Hallmark, P&G and Pandora turned maternal gratitude into marketing gold
• Whether the commercialisation of Mother’s Day is a clever campaign or a cynical cash-in

Expect a deep dive full of storytelling, insight, and the return of MAIT - the rogue AI with truly awful mum jokes.

It’s engaging, informative, and just the right side of hilarious (we hope). So if you're a marketer, a student of the craft, or simply someone who’s ever panic-bought flowers at a petrol station… this one’s for you.

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

[email protected]

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/

EP10 - The Truth Behind the Kellogg’s Marketing Lie

Breakfast is the most important meal of the day… or is it? In this episode of Marketing Made Clear, we dive into one of the greatest marketing myths of all time—the Kellogg’s breakfast lie. We uncover how a clever marketing campaign turned a corporate sales strategy into an unquestioned ‘scientific truth,’ influencing generations of consumers.

From the industrial revolution to 1950s cereal commercials, we explore the history of breakfast, the role of Edward Bernays in shaping morning eating habits, and how brands like Kellogg’s and McDonald’s have kept breakfast at the centre of consumer culture. Using real studies and historical insights, this episode breaks down whether skipping breakfast really harms your health—or if it’s all just another marketing ploy.

Key Takeaways

• Breakfast wasn’t always a daily necessity—many historical societies didn’t prioritise it.
• The phrase ‘Breakfast is the most important meal of the day’ originated from a 1944 cereal marketing campaign.
• Dr. John Harvey Kellogg promoted bland foods like Corn Flakes to ‘curb indulgences.’
• Many ‘scientific studies’ backing breakfast were funded by the food industry.
• There’s no conclusive evidence that skipping breakfast leads to weight gain.
• Fast food giants like McDonald’s capitalised on breakfast as a profitable meal category.
• Edward Bernays (the father of propaganda) played a key role in marketing bacon and eggs as an essential breakfast.
• The U.S. and UK cereal markets are worth billions—proving the commercial power of breakfast.
• Recent research suggests intermittent fasting can be just as healthy as regular breakfast consumption.
• The belief in breakfast’s necessity is an example of marketing shaping public perception.

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

[email protected]

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/

Happy Christmas

Hi All,

Thanks for your support over what has been a very challenging year for me.

I hope you have a fantastic Christmas and enjoy this little present I put together!

Cheers,

Will

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

[email protected]

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/

This episode explores the multifaceted history of Christmas, from its pre-Christian and pagan roots through its evolution in Christianity, medieval Europe, and the Victorian era. The discussion highlights how these historical contexts have shaped modern Christmas traditions and marketing strategies, emphasising the importance of understanding this rich heritage for effective marketing campaigns. Join me to explore the evolution of Christmas traditions, the significant impact of Coca-Cola on modern Christmas culture, the transformation of Christmas marketing in the 21st century, and the myths and controversies surrounding the holiday. It highlights how Christmas has become a blend of ancient traditions, commercial interests, and cultural significance, emphasising the importance of emotional connection in marketing during the festive season.

Key Takeaways

• Christmas is a globally celebrated holiday with deep cultural significance.
• Marketers can benefit from understanding the historical context of Christmas.
• Pagan traditions like Yule and Saturnalia influenced modern Christmas customs.
• The winter solstice has been celebrated for thousands of years.
• St. Nicholas's legacy is foundational to the modern Santa Claus.
• Christmas traditions evolved through the blending of various cultural practices.
• Understanding Christmas's history can enhance marketing strategies.
• The Victorian era popularised many Christmas traditions still in practice today.
• Coca-Cola's marketing campaigns shaped the modern image of Santa Claus.
• Emotional storytelling is key in successful Christmas advertising campaigns.
• There are many myths surrounding Christmas that are often misunderstood.
• Controversies exist regarding the cultural appropriation of Christmas traditions.

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

[email protected]

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/

This episode explores the origins, evolution, and cultural significance of Thanksgiving, predominantly in America. It delves into the historical context of the holiday, its transformation into a national celebration, and the marketing opportunities it presents. Additionally, the conversation addresses the controversies surrounding Thanksgiving, including its impact on Native American communities and the commercialisation of the holiday. The episode concludes with reflections on the current significance of Thanksgiving and its potential for marketers. Special mention in this episode to my beloved Southampton.

Key Takeaways

• Thanksgiving has its roots in a meal shared between pilgrims and Native Americans in 1621.
• The holiday evolved from sporadic celebrations to a national holiday during the Civil War.
• Sarah Josepha Buell-Hale played a crucial role in establishing Thanksgiving as a national holiday.
• The Turkey became the central symbol of Thanksgiving due to its practicality and cultural significance.
• The Macy's Thanksgiving Day Parade is a modern hallmark of the holiday.
• Many Native Americans observe Thanksgiving as a day of mourning.
• The commercialisation of Thanksgiving has overshadowed its original intent of gratitude.
• Thanksgiving traditions have evolved to include diverse cultural influences.
• Marketers can leverage themes of family and gratitude in their campaigns.
• The meaning of Thanksgiving continues to shift in contemporary society.

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

[email protected]

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/

In this episode, Will Green MA MBA delves into the depths of segmentation, targeting, and positioning (STP). The episode covers the importance of these processes in creating effective marketing strategies and how they help businesses understand and cater to diverse consumer needs. The discussion covers various models and definitions, emphasising the need for thorough market research before implementing STP. WARNING: If you listen to this episode you will be subjected to the intricacies of segmentation, including demographic, geographic, psychographic, and behavioural factors. The episode uses some naughty analogies to illustrate the significance of precise targeting in marketing strategies. We then delve even deeper into positioning strategies, highlighting the need for brands to communicate their unique selling propositions effectively. The episode concludes with common questions and insights regarding STP, providing listeners with a comprehensive understanding of these essential marketing concepts.

Key Takeaways

• Segmentation, targeting, and positioning are fundamental to marketing.
• Different segments require tailored marketing strategies.
• Positioning influences consumer perceptions of products.
• Using multiple variables enhances segmentation accuracy.
• Specific research tailored to your audience is invaluable.
• Segments must be measurable, accessible, substantial, differentiable, and actionable.
• Targeting requires a deep understanding of segment behaviour.
• Emotional marketing can significantly enhance targeting effectiveness.
• Positioning is crucial for communicating relevance to target markets.
• Mass marketing often leads to average results; focus on specific segments.
• Regularly revisit STP strategies to adapt to market changes.

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

[email protected]

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/

This conversation explores the historical and cultural significance of Guy Fawkes Night, also known as Bonfire Night, which commemorates the failed Gunpowder Plot of 1605. The discussion delves into the origins of the event, its evolution from a religiously charged act of rebellion to a modern celebration, and the controversies surrounding fireworks and safety. Additionally, it highlights marketing opportunities for brands to engage with audiences during this festive occasion.

Key Takeaways

• Guy Fawkes Night originated from the failed Gunpowder Plot of 1605.
• The event has evolved from a religious celebration to a community festival.
• The Guy Fawkes mask has become a symbol of resistance and protest.
• Controversies around Bonfire Night include safety and environmental concerns.
• Marketers can create themed promotions around Bonfire Night.
• Community events and public displays are great marketing opportunities.
• The historical context of Guy Fawkes Night is often overlooked in modern celebrations.
• Bonfire Night is an opportunity for brands to connect with consumers emotionally.

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

[email protected]

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/

This episode of Marketing Made Clear dives into the rich history and evolution of Halloween, exploring its Celtic roots, Roman influences, and the impact of Christianity. The conversation transitions into the modern cultural significance of Halloween, discussing its commercialisation and marketing strategies that capitalise on the holiday's themes of nostalgia, creativity, and community engagement. The episode concludes with insights on how Halloween reflects societal values and the potential for future adaptations of the holiday.

Key Takeaways

• Halloween has ancient Celtic roots, particularly from the festival of Samhain (SOW-WUN).
• The Romans influenced Halloween through their own customs and festivals.
• Christianity sought to replace pagan festivals with Christian holidays, leading to the evolution of Halloween.
• Trick or treating has historical ties to the medieval practice of “souling”.
• Halloween has transformed into a major consumer event, generating billions in revenue.
• Modern Halloween marketing can tap into nostalgia and creativity to engage consumers.
• Cultural adaptations of Halloween reflect local customs and traditions around the world.
• Future Halloween celebrations may shift towards more inclusive practices as cultural sensitivity evolves.

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

[email protected]

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/

In today’s episode, your host Will Green shares his personal journey of recovery after a recent rib removal surgery, including the challenges of weaning off strong pain medication and returning to his role as a Sales and Marketing Director. With humour and honesty, Will reflects on the ups and downs of post-surgery life, dealing with side effects, family support, and the path back to normality, well, as normal as things can get after surgery!

What to Expect:

• Post-Surgery Reality: Will talks about the transition from hospital care to relying on family support and adjusting to life without nurses on call.
• Weaning Off Strong Drugs: A candid discussion on the side effects of pain medications like Dihydrocodeine and Amitriptyline Hydrochloride, and the challenging process of cutting down.
• The Bandage Struggle: The gross reality of removing post-op dressings, with all the squirmy details!
• Returning to Work: Balancing recovery with professional responsibilities, while cradling his missing rib.
• Reflections: Will offers some inspiring thoughts on resilience, recovery, and what life is like after surgery.

Key Highlights:

• The moment he realised the full pain of missing a rib
• The nightmare of deferred pain and sleepless nights
• Side effects overload: constipation, dizziness, drowsiness—and nightmares
• Hilarious stories of drug-induced “floaty” moments while playing with his son
• The epic bandage removal saga and how saline solution wasn’t the hero he expected

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

[email protected]

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/