Marketing MADE. For Style-Led Brands

Everyone's talking about Partnership Ads. But most brands are missing the bigger picture.

It's not just about putting paid spend behind a creator's content. It's about what happens before someone even sees your ad.

In this episode, we're breaking down why creators need to play a much bigger role in your marketing strategy, the psychology behind the herd effect and why seeing your brand repeatedly through people your customers already know and trust can be so powerful.

We're talking about how organic creator content builds awareness, familiarity and traffic, how that influences your paid performance, and exactly how we're using Partnership Ads across our clients' Meta accounts.

Because the brands winning aren't necessarily the ones with the best-performing ad in isolation. They're the ones building demand across multiple touchpoints and using paid media to capitalise on it.

Running a sale? Slapping a discount on a pretty product image and hoping for the best isn't a creative strategy.

In this episode, I'm breaking down 15 ad creatives every ecommerce brand should have in their account for Black Friday, Cyber Monday, or any major sale throughout the year.

We're talking beyond your standard "20% OFF" graphics. From building anticipation before your sale goes live to converting customers who have been sitting on the fence, I'll walk you through the different creative angles, formats and messaging strategies we use across our clients' accounts.

Because successful sale campaigns aren't just about how big your discount is. They're about giving customers enough reasons to buy, reaching them at different stages of their purchasing journey and making every dollar of ad spend work harder.

Whether you're preparing for BFCM or planning your next promotion, this episode will help you build a more strategic, conversion-focused creative plan.

Open your ad account and count how many genuinely different arguments your ads are making. Not formats, angles. For most brands the honest answer is two: social proof and "this is why my product is good." Which means you're paying rising Q4 CPMs to reach the same customer with the same message, over and over.

This episode is the fix: the 8 messaging angles every account needs running into October (and really all the time) the month that decides whether your Q4 harvests new customers.

By the end you'll have one number to find: how many of the eight are live in your account today. If it's less than 8, you know exactly what this month's creative sprint looks like.

This week’s episode is a little different. Madelene is taking you inside the agency to share the strategies she’s discussing, testing and implementing right now.

From the creative that’s performing, to email strategies and campaign ideas, this episode is packed with practical takeaways you can apply to your own business right now.

Have a question you want us to dive into on the podcast? DM us over at: https://www.instagram.com/marketing.made.podcast/

It's September, and your inbox and newsfeed is filling with Black Friday playbooks, countdown timers, discount ladders, "steal our BFCM sequence."

And if you run a premium fashion or jewellery brand, you might think do I really need to participate.

In this episode I break down the drop model: how premium brands get everything Black Friday promises: urgency, a buying window, a concentrated revenue spike at full price, with margin intact and the brand elevated.

Inside the episode: the two psychological levers behind all urgency and why your price point only permits one of them, why Q4 is the quarter the entire market trains your customer to wait for markdowns, why a drop is a warm-audience play and what that means for your ad spend when CPMs peak.

By the end you'll know exactly how to walk into the biggest quarter of the year without a single percentage sign in your marketing.

Please leave us your follow-up questions in the comments or in our DMs, we'd love to help: https://www.instagram.com/marketing.made.podcast/

You have a ROAS target. Maybe it's a 3. Maybe it came from your last agency, or a podcast, or it just "feels safe."

Here's the uncomfortable question: could you defend where it came from? Because the number deciding which ads live, which ads die, and whether you scale this quarter probably wasn't built from your business at all.

This episode is for the skincare, jewellery or fashion founder who's making six-figure ad decisions off borrowed numbers and it breaks down why the target that grows a beauty brand will quietly bleed a jewellery brand dry.

Inside, Madelene covers where your acquisition number is actually supposed to come from, why skincare brands are allowed to spend in a way jewellery brands never can, the "silent killer" hiding inside your welcome offer (and the one-line change that saved a client thousands in a month), the returns tax fashion founders keep celebrating as revenue.

By the end, you'll be able to answer the only question that matters: what can you actually afford to pay for a new customer?

Book a free Meta audit with Maddi: https://api.leadconnectorhq.com/widget/bookings/meta-audit-ads

You've got the studio days booked. The creative director. The founder content, the try-ons, the behind-the-scenes. More content than you've ever had and the ads still aren't bringing in new customers.

This episode is for the fashion and jewellery founder who's been told to "just post more" while her ad account quietly talks to the same customer it's been talking to for a year.

Inside, Madelene breaks down why brands with beautiful content plateau on Meta and why for a considered purchase, the question was never "why buy."

And why the metric you're judging everything on is killing your best ads.

If you haven't listened to part one of this episode, I strongly suggest scrolling back one week.

Today's conversation is a follow-on, fiving deeper into strategies we implemented for our clients last year.

If you haven't started prepping for your Q4, you have very little time left. Book a call with Maddi and let's talk strategy and how to have a success end of the year.

Schedule a call here: https://api.leadconnectorhq.com/widget/booking/YH3ZfgcovWybtDyoHaLd

Black Friday started in early October last year, CPMs doubled, and eight-figure brands outspent everyone for the same eyeballs.

Here's how we're prepping our clients to win Q4 before any of that starts.

In this episode I'm bringing you inside the actual conversations we're having with our fashion, jewellery and skincare clients right now and the plays already running in their accounts for August, September and October.

You'll hear how fashion brands are moving end-of-season stock before the madness (online warehouse sales, mini launches in the opposite hemisphere, and how to segment your promo buyers so you can find more of them), why Q4 is actually a great time to launch when you position around the moments in her life — Christmas parties, wedding season, the races and the gifting play that gave one jewellery client an offer where only a third of vouchers ever get redeemed but sales lift anyway.

Then the strategy I'd steal above all of them: building your own sale event outside Black Friday.

And finally, the lead generation we're running right now through September and October to build the warm pool before ads get expensive and re-engages lapsed customers just in time for November.

If you want a successful Q4, then you need a strategy that starts now, book a call with Maddi today: https://api.leadconnectorhq.com/widget/booking/YH3ZfgcovWybtDyoHaLd

This week I'm walking you through the four problems I see inside almost every fashion and jewellery brand that comes to us.

Why your content looks like everyone else's, why selling out is one of the most expensive things that can happen to your brand, why your strongest platform should never be your only platform, and why fashion brands forget their customer the second the order ships.

In this episode:

• The copy-paste content problem — and how to put your customer back at the centre
• Forecasting and stock: how to stop guessing before you place the next big order
• Meta ads, real partnerships and organic — building more doors into the same house
• Retention: the first three emails that make her feel heard, seen, and ready to buy again

If you listened and thought "that's uncomfortably accurate" — that's the point.

Book a call with our Agency MADE. Marketing today: https://api.leadconnectorhq.com/widget/booking/YH3ZfgcovWybtDyoHaLd

Give us your feedback over on Instagram: https://www.instagram.com/marketing.made.podcast/