Business Challenge

Having a great customer base is awesome.  It’s a sign that you have built your business well when people refer your business and return for additional products and services.  Of course even with that great base of customers, what if your revenue isn’t quite growing and what you desire?  Or worse, what if you are experiencing a bit of a decline in your revenue?  A knee jerk reaction could be to launch a new product line or service, which can be expensive.  To help you continue the path of having a great base of customers and still grow your revenue we are thrilled to tackle the following challenge:

“How do I grow my revenue from my existing customer base and still add the same great value?”

Listen in and read on to find out more:

Key Items

* Send out a survey to find out their needs (and/or ask them) - Consider a product like SurveyMonkey (http://www.surveymonkey.com) and send out a survey to find out what challenges your customers are truly facing.  Regardless of whether you are a service company or sell products reaching out to your customers to find out what their aches and pains are is a great way to find out how you can help.

* Find complimentary products/services - Adding value and growing your revenue doesn’t mean you always have to create everything on your own.  Look for related products and services that your customer base would enjoy.  Evaluate the data in your survey to find out their true pain points and then research options.  Spend serious time researching opportunities (i.e. interview vendors) as your customer base trusts you to find a great solution to their pain.

* Create a premium version of one of your products/services - When you have 100 customers paying you $100 per item or service engagement you have 10 who will be willing to pay $1,000 when presented with the right value.  Look at your product and service line to see how you can add a premium level item to grow your revenue.

* Be prepared to put a plan into action to determine the real dollars that are possible  - When you find that new way to add value take the time to put a plan into action that will make it a success.  This means doing everything from a forecast on the revenue, time investment and marketing plan that will allow you to maximize the opportunity.

Sponsors

* Perry Marshall (http://www.bridgestwins.com/perry) – As the co-author of the Ultimate Guide to Google Adwords, creator of the Adwords Bootcamp and one who has developed ninja level marketing programs you are sure to find a marketing strategies and tactics that will help your business get to the next level.

* Email Autoresponders (http://www.bridgestwins.com/email/) – Staying connected with existing customers and prospects can be a challenge when you are relying on only your own activity.  Implementing an email autoresponder sequence will help you to engage prospects over time until they are ready to do business with you and keep existing customers thrilled that you are staying in touch.  Find out more about the solutions that can help your business today.

Want Your Challenge Featured?

With each challenge we tackle, we look to not only solve the problem we look to shed light on new opportunities for our listeners.  We invite you listen to a couple of the business owners who shared their challenges (http://www.bridgestwins.com/challenge) and to submit your own today!

Business Challenge

The reality is that mobile traffic has surpassed desktop traffic.  Even if you aren't requesting information online through your mobile device, your next customer wants to.  With the mobile era rapidly upon us, how have you changed your method of allowing people to connect with your business?  How can you transform the nearly endless amount of mobile traffic into valuable leads for your business?  Today's challenge hits right at the heart of the problem...mobile traffic is great...but how can I turn that traffic into value for my business.

Today's challenge is:

“With more people on Facebook and Instagram, I want to get more leads from these sources.  How can I convert more mobile users into leads for my business?”

Listen in and read on to see how we can help.

Key Items

* Pre Populate form Data - I.e. you can know their location, so fill it out for them.Consider a service like Google Maps Geolocation API (https://developers.google.com/maps/documentation/geolocation/intro) .  For publicly accessible applications you can get up to 2,500 queries per day for free, which is a great value consider the conversion increase you can gain by helping users fill out your forms faster.  Using any API (for the most part) will require a more technical person on your team but it will be worth the benefit when you see the leads start to pour in.

* Make forms easier to fill out - With the volume of users on Facebook and using Google consider using these popular platforms to pre-populate your form data.  The athlete social network of Strava (http://www.strava.com) does a great job with allowing people to engage with their platform right from the home page using Google or Facebook.  Apply this same methodology to your forms and site.

* Capitalize on Mobile aspects of forms - Most forms are designed with the desktop as the main point of focus.  Desktop is important but with traffic shifting we invite you to consider elements that make it easier to fill out forms on the mobile device.  Consider elements that you can easily fill out using only your thumb (like a scroll box) and limit the typing.

* Make it easy to call - When you display a phone number make it easy for mobile users to click to call.  It may sound obvious, but check your forms to ensure a number is just a quick swipe and click away to drive more people to your business.

* Pithy form copy - Yes it should always be pithy, but on mobile you still have smaller screens and less time, so make them see immediate impact.

 Sponsors

* Perry Marshall (http://www.bridgestwins.com/perry) – As the co-author of the Ultimate Guide to Google Adwords, creator of the Adwords Bootcamp and one who has developed ninja level marketing programs you are sure to find a marketing strategies and tactics that will help your business get to the next level.

* Email Autoresponders (http://www.bridgestwins.com/email/) – Staying connected with existing customers and prospects can be a challenge when you are relying on only your own activity.  Implementing an email autoresponder sequence will help you to engage prospects over time until they are ready to do business with you and keep existing customers thrilled that you are staying in touch.  Find out more about the solutions that can help your business today.

Want Your Challenge Featured?

With each challenge we tackle, we look to not only solve the problem we look to shed light on new opportunities for our listeners.  We invite you listen to a couple of the business owners who shared their challenges (http://www.bridgestwins.com/challenge) and to submit your own today!

When you aren’t creating something totally new like creating something that has a patent associated with it then there are good chances that you will be compared by prospects.  Yes it would be nice to have a line of people at your business like the those who waited to order the Tesla Model 3, but for most businesses you will be in a position where you need to help customers understand the difference between what you offer and the competition.

Today’s challenge hits right at home at the inevitable differentiating factor.  Now, in this challenge, we have moved beyond your Marketing Message (http://www.bridgestwins.com/episode-45-how-do-i-create-a-marketing-message/). We are tackling the challenge from the point of where you are meeting with someone or even having a conversation.  The challenge is:

“People aren’t sure what I do and every time I present to a “prospect” who isn’t a referral I look/sound like everyone else.  How can I overcome this?”

Listen in and read on to see how a few key tactical items can help you to start winning more business today.

Key Moments

* Accept that people aren’t/won’t know or care about what you do - It sounds harsh, but customers want and need to know what’s in it for them.  The more you make your wording, materials and services about them and solving their problem the easier it is for them to agree with you.

* Must create a list of items that you perform to differentiate yourself - People can say “we have comprehensive services” or “we go above and beyond”, but what does that really mean?  Instead of being vague, create a very specific large numbered list that you can present to your prospects.  We created a 201 point real estate marketing plan for real estate that prospects (who would then turn into clients) loved.  We also created a 97 point plan for giving businesses an idea of what is done for managing paid media.  These are just a couple of examples of what you could create.

* Your Packet of Value - Your numbered list should be part of your packet that you share with clients.  Everyone shares a “deck”...be a bit different.  Have a packet that is designed intentionally and shows your true value.

* Must make it a process  - In order for you to have an easy appointment your packet needs to get read.  Whether you are holding a webinar or an in-person meeting make sure your scripts encourage the prospect to read the packet prior to your meeting.

Sponsors

* Perry Marshall (http://www.bridgestwins.com/perry) – As the co-author of the Ultimate Guide to Google Adwords, creator of the Adwords Bootcamp and one who has developed ninja level marketing programs you are sure to find a marketing strategies and tactics that will help your business get to the next level.

* Email Autoresponders (http://www.bridgestwins.com/email/) – Staying connected with existing customers and prospects can be a challenge when you are relying on only your own activity.  Implementing an email autoresponder sequence will help you to engage prospects over time until they are ready to do business with you and keep existing customers thrilled that you are staying in touch.  Find out more about the solutions that can help your business today.

Want Your Challenge Featured?

With each challenge we tackle, we look to not only solve the problem we look to shed light on new opportunities for our listeners.  We invite you listen to a couple of the business owners who shared their challenges (http://www.bridgestwins.com/challenge) and to submit your own today!

Business Challenge

Have you been mastering writing a list each day?  Do you diligently write down tasks, cross many of them off, but still never feel like you are accomplishing your big mission?  Having a list is great and can be helpful, but if you aren’t hitting your bigger goals then there is a problem.  Today’s challenge hits right at the heart of being a great task master, but not getting to your big goals.

Today’s challenge that we are excited to tackle is:

“I am a list master, but I never seem to hit my goals.  What can I do to really move forward?”

Listen in and read on on to see how you can still eliminate tasks and start reaching your big goals too.

* Diagnosis - You might suffer from E.I.D.  Entrepreneurial Idiot Disease means you likely suffer from many great ideas, but you never take them as far as they could go.

* Narrow the list - When there are many items on your list there are likely just 2-3 that will have a real impact.  Yes they were added for a reason and yes they still might need to get done, but which ones will start to get you out of the proverbial rat race?  Which ones will get you to actually running your business, or business unit, and seeing real growth?

* Take 1 item Expand - Yes, take item on the list that has been sitting there for some time and really work it.  Before you dive right in, take the time to write out the steps it will take to finish the task, what you will gain by finishing (time, money, neither?).  After you have completed the details set a deadline and ask yourself: does this require me to finish this?

* Accountability - This is the tough one.  You might knock down the list, get the key steps done and even set the deadline, but how are you going to truly hit that deadline?  Most diets fail because of a lack of accountability. Most plans fail for the same reason.  Whether it’s an official coaching relationship or an accountability partner, make sure you put a mechanism in place to really hit that goal.

Joe Says So

* Document Your Processes - When you want to clearly communicate a process, take the time to document.  A very affordable and easy to use solution is LucidChart (https://www.lucidchart.com/).  Quickly and easily built process diagrams and then you can free yourself from those tasks.

Sponsors

* Perry Marshall (http://www.bridgestwins.com/perry) – As the co-author of the Ultimate Guide to Google Adwords, creator of the Adwords Bootcamp and one who has developed ninja level marketing programs you are sure to find a marketing strategies and tactics that will help your business get to the next level.

* Email Autoresponders (http://www.bridgestwins.com/email/) – Staying connected with existing customers and prospects can be a challenge when you are relying on only your own activity.  Implementing an email autoresponder sequence will help you to engage prospects over time until they are ready to do business with you and keep existing customers thrilled that you are staying in touch.  Find out more about the solutions that can help your business today.

Want Your Challenge Featured?

With each challenge we tackle, we look to not only solve the problem we look to shed light on new opportunities for our listeners.  We invite you listen to a couple of the business owners who shared their challenges (http://www.bridgestwins.com/challenge) and to submit your own today!

Mindset Challenge

Have you ever run into a rut?  Have you ever been in a rut and not realized it until many months (or even years) down the road?  Today's mindset Monday hits right at a 14 letter word that many people will avoid...even though it can help them.  That word is "Accountability".

We have heard the challenge like the following:

"I'm off track, not even sure if I am on the right track...what should I do"

To help the mind get on track and be a goal setting machine we tackle 3 key aspects to help you get to the next level.

Key Moments

* Must be willing to be Accountable - Many people avoid accountability because they envision a drills seargant screaming at them to hit their goals.  This is certainly not the relationship that will get you to your goals long term.

* Track Key Performance Metrics - Tracking only top line metrics won't help you see the whole story.  You will want to track leading metrics to help you understand the full story of improvement and where you can stop certain activities.

* Regular Tracking Meetings - Weekly is best, monthly at the most.

Sponsors

* Perry Marshall (http://www.bridgestwins.com/perry) – As the co-author of the Ultimate Guide to Google Adwords, creator of the Adwords Bootcamp and one who has developed ninja level marketing programs you are sure to find a marketing strategies and tactics that will help your business get to the next level.

* Email Autoresponders (http://www.bridgestwins.com/email/) – Staying connected with existing customers and prospects can be a challenge when you are relying on only your own activity.  Implementing an email autoresponder sequence will help you to engage prospects over time until they are ready to do business with you and keep existing customers thrilled that you are staying in touch.  Find out more about the solutions that can help your business today.

Want Your Challenge Featured?

With each challenge we tackle, we look to not only solve the problem we look to shed light on new opportunities for our listeners.  We invite you listen to a couple of the business owners who shared their challenges (http://www.bridgestwins.com/challenge) and to submit your own today!

Business Challenge

The concept of running multiple marketing programs isn’t anything new.  With the new age of reporting and attribution; the concept of looking at your media mix is one that is newer for businesses of every size.  Especially when you are trying to look at the level of contribution of each channel, the relationship between channels and the profitability of those channels it might seem a bit problematic.

Today’s challenge hits right at the heart of this new problem.  Today’s challenge is:

“I heard the term “media mix” but I’m not sure how I can apply it to my business.  How can I determine the right media mix”

Listen in and read on on to see how you can start determining the optimal media mix for your business.

* Media Mix - In a nutshell, your media mix is the variety of marketing channels that are generating revenue for you each month.  Each channel will have its own unique characteristics.  Understanding the different aspects of each one and how they can work together will help you to put a media mix into action that will grow your top line revenue!

* Identify your existing channels - This might sound obvious; however, we have seen many times where the existing performance of marketing channels haven’t been properly documented.  For the marketing that is currently bringing you business, you optimally have it broken down to: how much you spend month, how much revenue that spend generates, and the lifetime value of customers from that channel.

* Create a Marketing Model - Each marketing channel has different costs, conversions rates, and yes lifetime values of customers that it can bring.  Many businesses are notorious for saying a channel like GroupOn “doesn’t work”, but have they put a retention plan in place?  Have they evaluated how they can do a simple upsell at the first purchase to increase value?  Create a model that shows what range of CPA/CPL you could tolerate.  Create models that take into account your visitor value.  Is this a first touch point of traffic?  How does it fit into your attribution model?

Joe Says So

* Goals take Time - Sometimes goals take longer than you would expect. Back in 2010, we could barely ride 15 miles on a bike.  Just this past year, James earned All World Athlete Status (http://www.ironman.com/triathlon/organizations/all-world-athlete/agr-and-all-world-athletes/2015-overall.aspx?q=bridges#axzz44Xr6c5Tk) at the Bronze level (top 10% of Age Group in Ironman).  Triathlon, is much like business that the big goals often take time and a plan to get to the goals.

Sponsors

* Perry Marshall (http://www.bridgestwins.com/perry) – As the co-author of the Ultimate Guide to Google Adwords, creator of the Adwords Bootcamp and one who has developed ninja level marketing programs you are sure to find a marketing strategies and tactics that will help your business get to the next level.

* Email Autoresponders (http://www.bridgestwins.com/email/) – Staying connected with existing customers and prospects can be a challenge when you are relying on only your own activity.  Implementing an email autoresponder sequence will help you to engage prospects over time until they are ready to do business with you and keep existing customers thrilled that you are staying in touch.  Find out more about the solutions that can help your business today.

Want Your Challenge Featured?

With each challenge we tackle, we look to not only solve the problem we look to shed light on new opportunities for our listeners.  We invite you listen to a couple of the business owners who shared their challenges (http://www.bridgestwins.com/challenge) and to submit your own today!

Business Challenge

The more you understand about your existing customers and prospects the greater opportunity you have to meet their needs and grow your business.  Whether you run a division or a growing small business we have seen this challenge in many different ways and are happy we can tackle it today.

Today’s challenge that we were presented with and are excited to help with is:

"I want to understand more about my customers but I’m not sure where to start”

Listen in and read on to see how you can understand your current customers and prospects in greater detail to drive more revenue.

Key Moments

* Survey Your Existing Customers - Yes there are many different types of software you could launch on your website.  Consider instead a survey that you can email.  Use a program like Survey Monkey and craft a survey you can email to them.  Decide on the purpose (i.e. what is most important for you to find out) and then craft a concise survey to get key information.

* Survey Development - Getting actionable data from your surveys requires asking the right questions.  When you want to find out essential ways to craft surveys, we invite you to check out what Dr. Glenn Livingston (http://payperclicksearchmarketing.com/) has to share.  He has a deep marketing background and a proven approach to transforming data into actionable methods.

* Survey Strangers - Try Google Consumer Surveys (https://www.google.com/insights/consumersurveys/home) .  For as little as $1 per response you can find out key pieces of information on what people what about your vertical, product type, or even test headline ideas.  With detailed reporting features this tool is a great asset to understand what your prospects are thinking.

Joe Says So

* Election Triumph (http://www.bridgestwins.com/episode-8-judge-elect-fisher/) - Listen in to how David beat Goliath in the world of elections.  In this espisode Judge Elect Fisher shares how, along with her husband (and attorney) John Fisher, they implemented a campaign that won her the election in a district that had not elected a Republican to the bench in 18 years.

Sponsors

* Perry Marshall (http://www.bridgestwins.com/perry) – As the co-author of the Ultimate Guide to Google Adwords, creator of the Adwords Bootcamp and one who has developed ninja level marketing programs you are sure to find a marketing strategies and tactics that will help your business get to the next level.

* Email Autoresponders (http://www.bridgestwins.com/email/) – Staying connected with existing customers and prospects can be a challenge when you are relying on only your own activity.  Implementing an email autoresponder sequence will help you to engage prospects over time until they are ready to do business with you and keep existing customers thrilled that you are staying in touch.  Find out more about the solutions that can help your business today.

Want Your Challenge Featured?

With each challenge we tackle, we look to not only solve the problem we look to shed light on new opportunities for our listeners.  We invite you listen to a couple of the business owners who shared their challenges (http://www.bridgestwins.com/challenge) and to submit your own today!

Business Challenge

As you are looking to grow your business or division there comes a time when you will have maxed out the primary channels of Google, Yahoo, and BING.  Even when you layer in retargeting, to hit growth numbers you may be wondering…just where can I go?  Do I add affiliates?  Is a big display push the right idea?  One of the great parts about the internet today is traffic sources continue to spring up and there are many different ways that results of that traffic can be priced (impressions, clicks, CPL, etc.).

Today’s challenge that we were presented with and are excited to help with is:

"Besides Google, Bing, and Yahoo, how can I bring more traffic to my site that converts?”

Listen in and read on to see how you can start driving even more traffic that converts to your site today.

News According to the Twins

* Google New Layout (http://searchengineland.com/googles-new-layout-means-ppc-242912) – If it was happening only in LA, it would likely be called “Search-a-geddon”.  The change in Google’s search layout is all over the digital marketing news.  This article explores what it could mean for paid search.  Here’s a hint…it’s not all bad (at least right now).  Listen in to the show for our thoughts and read on to find out more.

Key Moments

* What type of traffic are you looking for as far as conversion? - Display traffic can convert, but the CTR's are usually low, will that work for you?  Would you be ok with a site delivering you leads? (i.e. some sites you can have profiles on and they deliver you leads).  There is no shortage of traffic on the internet, but not all traffic is equal.  As you look to evaluate additional traffic methods make sure you have a solid understanding of how traffic converts on your site.  Understanding items such as conversion rates, visitor value, how different traffic has behaved on your site (i.e. difference in conversion rates between BING/Google, etc) will help you to evaluate your next sources.

* Ask questions of the traffic source - As you interview traffic sources, dig to find out as much as you can about the traffic.  Ask about average conversion rates, find out their experience on the cost of acquiring a customer (it can vary but get a range).  There are many different types of traffic sources from networks, publishers, lead providers, etc.  Take the time to truly interview the source, ask about how long they have been in business, and even ask to speak to other businesses that use their service.  Finding a new source of traffic is an investment in time as well as money and upfront diligence can help to put you in a position to win.

Sponsors

* Perry Marshall (http://www.bridgestwins.com/perry) – As the co-author of the Ultimate Guide to Google Adwords, creator of the Adwords Bootcamp and one who has developed ninja level marketing programs you are sure to find a marketing strategies and tactics that will help your business get to the next level.

* Email Autoresponders (http://www.bridgestwins.com/email/) – Staying connected with existing customers and prospects can be a challenge when you are relying on only your own activity.  Implementing an email autoresponder sequence will help you to engage prospects over time until they are ready to do business with you and keep existing customers thrilled that you are staying in touch.  Find out more about the solutions that can help your business today.

Want Your Challenge Featured?

With each challenge we tackle, we look to not only solve the problem we look to shed light on new opportunities for our listeners.  We invite you listen to a couple of the business owners who shared their challenges (http://www.bridgestwins.com/challenge) and to submit your own today!

Business Challenge

Running a business or even a newer division in a larger company means you are grinding, figuring out marketing is working, testing products/services and it’s all in the name of getting growth.  Through all of this work you can often hit a great vein of opportunity.  Maybe you shared your product with an up and coming blogger and the story went viral. Maybe you spoke at an event and your talk was written up in a magazine.  Regardless of what occurred, when you get that influx of attention it is a great feeling and one you want to maximize.

Today’s challenge that we were presented with and are excited to help with is:

"I received unexpected good press, how do I capitalize on it?

Listen in and read on to see how you make that unexpected press a revenue driver.

News According to the Twins

* Google Removes Right Hand Rail Ads (news:%20http://searchengineland.com/243057-243057) – They say bad news is released on a Friday and this was the case with Google announcing the removal of the ads on the right hand side of the search results.  The number of ads have been reduced from 11 to 7.  With fewer positions on the board we don’t have enough data to say for sure that CPC’s will go up but now more than ever means to watch your account carefully.

Key Moments

* Increase your activity - With unexpected press your time is often limited.  Instead of your "normal" pace, amplify your activity.  This could mean making more calls, sending a greater volume of emails, and even having employees and contractors put in more time to spread the word.

* Make sure More People Know About it - Amplify the unexpected press through Facebook (put the article or press release and boost it).  Send the article via email to existing clients.  If you were trying to get a product to distributors, send the article to them.  Add it to your package of lumpy mail.

* Make it Easy for People to Engage with You - Whether product or services, make it even easier in this high time for people to get in touch with you.  This could be a timetrade (http://www.timetrade.com/) type of scenario or making new contact forms or engagement forms downloadable from your site.

Sponsors

* Perry Marshall (http://www.bridgestwins.com/perry) – As the co-author of the Ultimate Guide to Google Adwords, creator of the Adwords Bootcamp and one who has developed ninja level marketing programs you are sure to find a marketing strategies and tactics that will help your business get to the next level.

* Email Autoresponders (http://www.bridgestwins.com/email/) – Staying connected with existing customers and prospects can be a challenge when you are relying on only your own activity.  Implementing an email autoresponder sequence will help you to engage prospects over time until they are ready to do business with you and keep existing customers thrilled that you are staying in touch.  Find out more about the solutions that can help your business today.

Want Your Challenge Featured?

With each challenge we tackle, we look to not only solve the problem we look to shed light on new opportunities for our listeners.  We invite you listen to a couple of the business owners who shared their challenges (http://www.bridgestwins.com/challenge) and to submit your own today!

Business Challenge

Looking for a new piece of software or even a new service provider is a regular occurrence for many businesses.  While deciding on certain software choices might be a breeze (hey Google Docs or MS Word are easy items to select for word processing), not every decision is that easy.  When you start to get into the 5 and even 6 figure decisions of software it can add a bit of stress and anxiety as you want to ensure you make the right decision.

Today’s challenge that we were presented with and are excited to solve is:

"How do I pick the right vendor for software or even services?”

Listen in and read on to see how you can pick the right vendor for any project.

News According to the Twins

* Adwords Campaign Drafts and Experiments (http://searchengineland.com/adwords-campaign-drafts-and-) – Testing is getting to be a larger and larger part of having success with Digital media.  While the concept of testing isn’t new the methods in which you can test continue to change.  In this article you will see how you can test entire Google Adwords campaigns!  Listen in and click to read the article to see how you can test your way to greater success.

Key Moments

* Start with Your Requirements - What do you need the software/service to do?  What pain are you trying to solve?  How much efficiency would you expect to gain with the new solution?  Create a document that truly outlines your needs as that will help you far beyond looking at features for a product.

* How are you going to judge success? - Is success judged by time savings? Is it judged by an increase in leads?  Having a proper way of judging success will not only help you select the right product or service provider it will also help you to stop using that particular product or service if you make the wrong decision.

* Have a list of questions - Ask questions of the vendor who is going to provide service/software. Dig deep into how it is used.  Don’t be afraid to ask questions and don’t be afraid to schedule multiple calls/meetings with potential vendors to ensure you are confident you are making the right decision.  On this particular item Joe shares a story of how a CIO asked a company to create a PO for a “pencil”…you will have to listen in to hear how that simple question could help you.

Sponsors

* Perry Marshall (http://www.bridgestwins.com/perry) – As the co-author of the Ultimate Guide to Google Adwords, creator of the Adwords Bootcamp and one who has developed ninja level marketing programs you are sure to find a marketing strategies and tactics that will help your business get to the next level.

* Email Autoresponders (http://www.bridgestwins.com/email/) – Staying connected with existing customers and prospects can be a challenge when you are relying on only your own activity.  Implementing an email autoresponder sequence will help you to engage prospects over time until they are ready to do business with you and keep existing customers thrilled that you are staying in touch.  Find out more about the solutions that can help your business today.

Want Your Challenge Featured?

With each challenge we tackle, we look to not only solve the problem we look to shed light on new opportunities for our listeners.  We invite you listen to a couple of the business owners who shared their challenges (http://www.bridgestwins.com/challenge) and to submit your own today!