Join us on the ALF Boss Podcast as we dive into the world of assisted living marketing with expert Tina Lay, Marketing Director for Elevated Estates. In this episode, Tina shares her journey from working at a nursing home in Louisiana to leading the marketing efforts for multiple senior living communities in Florida. Discover the importance of a people-first approach in marketing, the challenges and rewards of the industry, and valuable tips for those looking to start a career in senior living marketing. Learn about the unique charm and history of Elevated Estates' various communities and how focused, consistent efforts can make a significant impact. Tune in for a wealth of insights and practical advice on mastering marketing in the assisted living space.