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Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

Award-winning conductor, pianist, and entrepreneur Robert Emery joins us as we talk about the world of music, creativity, and marketing. From performing with the Ukraine Philharmonic to working with legendary film scores, Robert shares how classical music—and bold branding—can move people in unexpected ways. Discover how early curiosity, storytelling, and purpose fueled Robert’s career, and how marketers can learn to orchestrate unforgettable experiences too.

Three Key Topics Discussed:

1. Music as a Memory Anchor: We explore how music connects us to emotions, memories, and moments—and how marketers can use that sensory power in brand storytelling. 
2. Making Classical Music Accessible: Robert shares how he’s transforming the image of classical music from stuffy to fun, and why it’s all about how we market the experience. 
3. The Story That Changed a Life: Hear how one spontaneous invitation during a concert brought a young autistic boy out of his shell—and why generosity is a powerful brand strategy. Learn more about the Power of Connection!

Follow Robert:
Robert Emery | Instagram
Robert Emery | Facebook
Robert Emery | YouTube
Robert Emery | Website

Dare to be Wickedly Branded

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P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

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Check out Part 1 of the mini-series here!

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In part two of the Awakening Your Brand Magic mini-series, I share the next step: activation. If you've sparked clarity around your brand, now it's time to breathe life into it. This episode covers how to align your values, visuals, message, and systems to create a brand that feels like you—bold, unapologetic, and magnetic. Ready to activate your brand magic? Let’s dig in and turn your brand into the living, breathing experience it was meant to be.

Three Key Topics Discussed:

1. Brand Messaging that Connects: Your brand’s message needs to speak your customer’s language. Beverly walks through how to refine your messaging, making sure it sounds like you and speaks directly to your audience’s needs.
2. Visual Identity that Reflects Your Energy: It's not just about looking cute. It’s about aligning your visuals with your brand’s energy. Learn how to choose colors, fonts, and photos that feel like you and draw in the right people. Check more tips about what makes a brand stand out!
3. Systems that Make Your Magic Flow: A beautiful brand needs smooth systems behind the scenes. I explain how to build simple, streamlined processes that allow your brand to shine without burning you out. Learn How to Simplify Your Marketing!

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

What if a single decision could change the course of your business? In this episode, I sit down with Gina Paulus, the CEO of Genuine Essiac, to discuss how she turned her passion for holistic health into a thriving business. From humble beginnings in personal training to building a viral wellness brand, Gina shares her journey of resilience, smart marketing, and customer care that sets her business apart. Tune in to hear how she overcame challenges, navigated major business shifts, and awakened her brand magic.

Three Key Topics Discussed:

1. The Evolution of Genuine Essiac & The Power of Holistic Healing: Gina shares how her journey from personal training to selling Essiac tea began and how a simple herbal remedy with a rich history became the foundation of her business. She dives into the origins of Essiac tea, its medicinal benefits, and how staying true to the original formula sets her company apart.
2. The Viral TikTok Moment That Changed Everything: A single TikTok post skyrocketed Gina’s business, proving the power of persistence and digital marketing. She discusses the impact of that moment, how she scaled her operations afterward, and the importance of showing up consistently—even when success seems distant. 
3. Lessons in Entrepreneurship: Overcoming Setbacks & Scaling Smartly: Gina candidly shares the biggest mistakes she’s made and the lessons that helped her refine her business strategy. She emphasizes the importance of automation, customer connection, and trusting the process. 

Follow Gina:
Genuine Essiac | Facebook
Genuine Essiac | Instagram
Genuine Essiac | TikTok

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

Are you a freelancer struggling to find consistent work, feel isolated, or wonder how to scale without sacrificing independence? In this new episode, I sit down with Nadia Says, founder of Your Mom’s Agency, a creative collective helping freelancers thrive. For over 12 years, Nadia has been revolutionizing the way independent artists and creatives collaborate, helping them gain recognition, secure high-paying gigs, and navigate the challenges of self-employment. Tune in now to learn how creatives can build thriving careers through collaboration while staying independent.

Three Key Topics Discussed:

1. Why Creative Freelancers Need Community to Thrive: Many solopreneurs struggle with isolation and inconsistent income. Nadia shares how joining a collective can increase credibility, secure bigger opportunities, and provide support, without losing the freedom of being your own boss. Learn more about the Power of Storytelling!
2. Marketing for Artists: Staying Authentic While Growing Your Audience: Nadia recounts how she helped a techno artist in Berlin rebuild her brand during COVID by embracing authenticity and social media storytelling—leading to more gigs and a bigger audience post-pandemic. 
3. Balancing Grassroots Authenticity with Financial Success: Many creatives fear "selling out" while trying to make a living. Nadia reveals how her collective helps artists find ethical partnerships, monetize their work, and stay true to their values without sacrificing financial security. Collectives like Nadia's support artists in embracing their spark; learn how you can do that too for your business!

Follow Nadia:
Your Mom's Agency | Instagram
Your Mom's Agency | Facebook
Your Mom's Agency | Website
DIF-EV | Website

P.S. Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.

1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

Have you ever felt like your brand doesn’t fully capture your magic? Like you’re hiding behind something that works but doesn’t wow? In this solo episode, I share the powerful story behind rebranding from BC & Associates Marketing to Wickedly Branded—a transformation that changed everything. If you’re struggling with feeling aligned in your brand, this episode is your sign to step boldly into the business you were meant to build. Tune in for insights, inspiration, and the confidence to embrace your unique brilliance!

Three Key Topics Discussed:

1. Why We Rebranded (and Why You Might Need To, Too!): After years of operating as BC & Associates Marketing, Beverly realized the brand didn’t reflect their true essence. This segment dives into the signs that your brand is no longer aligned and how a bold rebrand can transform everything. 
2. The Moment It Clicked: 'Dare to Be Wickedly Branded': A simple blog post turned into the spark that ignited an entirely new brand identity. Learn how small moments of clarity can lead to big breakthroughs in your business. 
3. The Real Power of an Aligned Brand: A rebrand isn’t just about a name or a logo—it’s about stepping into your full power. Beverly shares how embracing Wickedly Branded led to attracting the right clients, effortless marketing, and a business that finally felt right. 

P.S. Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.

1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

Did you know that nearly 50% of product-based businesses fail within their first five years? The key to survival isn’t just competing; it’s innovating and telling a story that sets you apart. In this episode, I sit down with entrepreneur Marc Sauer, founder of Urban August and International Tie. Marc shares his journey from CPA to business owner, how he turned a personal problem into a thriving brand, and his strategies for battling knockoffs and standing out in a crowded market. If you’re looking for inspiration on how to carve your niche, build brand trust, and scale your business, this episode is a must-listen!

Three Key Topics Discussed:

1. Turning a Personal Struggle into a Business Opportunity: Marc shares how a problem his family faced—securing refrigerators from his younger brother with Down syndrome—led him to create Urban August. His journey highlights how identifying a unique problem can spark a successful business idea. Learn more about elevating your small business with authenticity!
2. The Power of Brand Storytelling in Marketing: In today’s world of copycats and commoditized products, Marc emphasizes how storytelling and authenticity help brands build trust, connect with customers, and stay ahead of competitors—especially in the eCommerce space. 
3. Overcoming Business Challenges: Competition, Copycats, and Scaling: From dealing with overseas knockoffs to expanding internationally, Marc talks about the challenges of growing a business and why diversifying sales channels and marketing strategies is critical for long-term success. 

Follow Marc:
Marc Sauer | LinkedIn
Urban August | Facebook
Urban August | Instagram

P.S. Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.

1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new bus

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this magical episode, I explore the enchanting world of experiential business with Jessica Skop, founder of Serendipity Wellness Spa. From an unexpected spark that led her into the spa industry to rebuilding after a devastating fire, Jessica shares how she turned obstacles into opportunities and created a brand experience like no other. Listen in as we explore how to transform a business into an immersive, unforgettable journey that keeps customers coming back for more. If you're looking to awaken your brand magic, you won’t want to miss this conversation!

Three Key Topics Discussed:

1. The Power of Experiential Marketing in Business: Jessica explains how her spa stands out by offering unique, themed experiences—like Harry Potter-inspired spa days and fire-and-ice treatments. She reveals why creating unforgettable moments is the key to customer loyalty and word-of-mouth marketing. 
2. Overcoming Adversity: Rebuilding After a Fire: When Jessica’s first spa location burned down, she didn’t give up. Instead, she reopened within 10 days and used the challenge as an opportunity to build something even bigger and better. Her story is a testament to the resilience and adaptability every entrepreneur needs.
3. Awakening Your Brand Magic: Jessica shares how stepping into her brand’s unique magic—blending hospitality, wellness, and immersive storytelling—completely transformed her business. She encourages entrepreneurs to find their own special spark that sets them apart from the competition. 

Follow Jessica:
LinkedIn | Jessica Skop
Instagram | Serendipity Wellness Spa

P.S. Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.

1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marke

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

Financial security is more than just numbers; it's about confidence, clarity, and taking control of your future. In this episode, I sit down with Kimsey Hollifield, founder of Hollifield Financial Group, to uncover the journey from uncertainty to success. Kimsey shares how he built a financial business from the ground up, the power of storytelling in marketing, and why personal connections matter more than ever in business. Whether you're an entrepreneur looking to scale or someone planning for financial freedom, this episode is packed with wisdom and actionable takeaways. Tune in and discover how to ignite your business and financial future! 

Three Key Topics Discussed:

1. Overcoming Fear and Embracing Growth: Kimsey shares his journey of starting in the insurance industry at just 20 years old, struggling to sell, and eventually building a thriving business. He reveals how pushing through fear and investing in personal growth helped him succeed. 
2. The Power of Storytelling in Marketing: From struggling with public speaking to mastering the art of storytelling, Kimsey explains how he transformed his marketing strategy by making financial planning relatable and personal—turning skeptical prospects into lifelong clients. 
3. Financial Confidence: Planning for Retirement with Peace of Mind: Many people approaching retirement are filled with uncertainty. Kimsey walks through how his team helps clients transition from saving to securely living off their wealth, ensuring they don’t outlive their money. Need support planning for your Marketing Budget? Check this out!

Follow Kimsey:

Kimsey Hollifield | LinkedIn

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this episode, we sit down with Grant Hushek, founder of GrantBot, to talk about no-code automation and how service-based businesses can free themselves from busywork. Grant shares his inspiring journey from engineering to entrepreneurship, the importance of persistence, and how automation can give small businesses a competitive edge. Tune in to discover how to streamline your operations, increase efficiency, and get back to what truly lights you up!

Three Key Topics Discussed:

1. Why Automation is a Game Changer for Entrepreneurs: Grant shares how business owners lose valuable hours every week to routine tasks, and how automating those processes can unlock productivity and profitability. Learn more about How to Simplify your Marketing!
2. The Power of Persistence in Business Growth: From landing his first major opportunity through sheer determination to building a thriving agency in under a year, Grant’s story proves that the right mindset can open unexpected doors. Looking for some tips on how to remain persistent and achieve brand alignment? Check this out!
3. How to Use No-Code Automation to Scale Your Business: Grant breaks down how Zapier and other no-code tools can seamlessly connect systems, improve workflows, and eliminate the bottlenecks that slow entrepreneurs down. Check out the tools Wickedly Branded has to Automate your Business!

Follow Grant:

Grant Hushek | LinkedIn

P.S. Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.

1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

Feeling stuck in your brand? You’re not alone. In this solo episode, Beverly Cornell shares how to awaken your brand magic with clarity, confidence, and consistency. Learn the simple yet powerful steps to realign your brand so it finally feels like you. No more spinning your wheels or second-guessing your message. This is the reset your business has been waiting for.

Three Key Topics Discussed:

1. The Truth Behind “Doing It All”: Beverly opens up about how saying yes to everything nearly cost her the clarity she now helps others find and how she finally stopped surviving and started creating with intention. 
2. What Brand Magic Really Means (It’s Not Just a Cute Phrase): Brand magic is about alignment, when your purpose meets your presence. Learn how to recognize it, unlock it, and embody it across your business.
3. The Three Pillars to Awaken Your Brand Magic: Clarity of purpose, confidence in your message, and consistency in your presence. These aren’t buzzwords; they’re the core of every magnetic brand. 

Check out Part 2 of the mini-series here!

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz