When it comes to planning out your marketing, be it for the year ahead or for a specific campaign, there is a formula to how our team work out the ins and outs of what we want to cover. And we’re feeling generous enough to share it with you!  

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If you’re planning to sell your stuff online - whether it be products or services - there are a lot of pros, cons and costings to consider – so, here is our beginners list of things to have a think about as you start your business’ eComm journey.

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Between new features, changing algorithms, elusive shadow-bans, and the ever changing laws of social media - it can be super exhausting trying to keep up with Gen Zs that seem to be born with this knowledge! Well, we refuse to be left behind by the iGeneration, which is why we decided to break down one of our favourite platforms - #Instagram. Also sparked by the fact that we tried our hand at reels, and found some great success and with not-too-much effort - which is what we’ll share with you. Stay tuned to the end!

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This week we have a special guest that joined us in studio – David from TranTech computers.

We have enlisted the help of David to shed some light on a not-so-sexy, but super crucial topic: Cyber Security. It’s so important to protect any digital information that your business creates and stores, and in case you haven’t given a thought – we’ve put together this episode to get you started.

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If you’ve been following Marketing + Margaritas, you may have seen the topic of repurposing content coming up. So, what exactly is repurposing? Think of it as wearing your favourite shirt - you know the one with that cool thingamabob on the front? Once you’ve worn it, are you going to throw it away? Probably not. You’re most likely going to wear it again, but with a different pair of shoes or pants. You’ll make it work for you but in a different way. Newsflash: the same goes for your precious content!

Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast

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Identifying and considering your ideal customer is something that can so easily get overlooked once you’re in the thick of doing business and caught in the pattern of reactively servicing the clients who walk in your door. What we’re going to talk about today is proactively looking at who you want to do business with. Working with those fun, easy to please, pay-on-time clients is the sweet spot. Who wouldn’t want more of them?! When you work with people who are a good fit for you, you’re going to give them better outcomes – it’s that simple. Win and win!

Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast

Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/

Recruitment is definitely a hot topic at the moment, especially for our region in particular. We’ve recently sent out a business survey, and and found that many businesses are in dire need of the same thing - quality, skilled people to join their business. So we thought, there’s no better time than now to address a critical issue from a marketing perspective. Let’s get into it!

Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast

Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/

No matter your size, rebranding is a big decision to make - and there’s a lot that needs to be considered. On the other hand, a rebrand done well is fantastic for gaining exposure with new potential clients and strengthening your profile with current clients and suppliers.

Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast

Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/

This topic was brought to us by one of our listeners, Charlene! She emailed in wanting to know more about key data. Her question being that there are so many metrics that can be measured, what are the key ones to tell how you are doing? Now that’s a really great question, and an even better excused for us to mic up and serve it you in the form of a fresh new episode of Marketing + Margaritas!

Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast

Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ or here > www.facebook.com/rebelnationmarketing + there's also this one > www.instagram.com/rebelnationmarketing/