In this episode we will see how people consume communications to understand how marketers can use these learnings. From perception tricks, through learning and memorizing capacity of our brains. All that is a starting point to shape your brand's message and its context to resonate with your consumers. With a clear goal to change how they think & behave. 

https://pentonica.net

In this episode we are covering the topic of persuasiveness-based consumer research. As much as they are simple to use and can easily provide a strong argument in a CEO office when contracting your next year's marketing budget - they can be frequently misleading for you as a marketer.

https://pentonica.net

Welcome to my Marketing Masterclass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication.

My goal is to share multi-category cross-geography experiences that clearly have proven to be working or not working when communicating your brand. I'm trying to provide some advanced tips & tricks to get a bigger bang for your marketing buck or to avoid errors. This idea has been pinging me for a while, as I've been observing many brands barely scratching the surface of their true potential to become more important part of consumers' lives, and I believe a lot more can be done, and more effectively so.

I hope you will find some of the hints applicable or inspirational for you.

Enjoy!

https://pentonica.net