Join us as we dive into the world of Marketing with Niall Ratcliffe, an experienced marketing professional. In this episode, Niall shares valuable insights on content creation strategies, emphasising quality over quantity and the importance of crafting resonant messaging. From discussing optimal posting frequencies to the significance of storytelling in marketing, Niall offers practical advice drawn from his own expertise in the field. Anyone looking to navigate the dynamic landscape of modern marketing, this episode a must-listen!

Timestamps
0:00 - Intro
1:28 - What is Story Based Marketing
4:41 - When does that story change?
10:19 - The Balance of Outsourcing Whilst Having a Hand Still In
15:40 - What is your Recommended Quantity of Content?
17:09 - What do you Consider a Great Piece of Content?
19:35 - What Platforms do you work on?
20:52 - Newsletters
22:38 - What if your Business Model is based around B2B and B2C?
24:19 - Is University worth it in Marketing?
27:47 - 3 Top Book Recommendations
30:15 - Conclusion

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▶ Website: https://matt-haycox.com/podcasts/

I’m Matt Haycox, entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth.

With over 25 years of experience building and funding businesses across industries, I’ve faced it all wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders.

Whether you’re looking to scale your business, secure funding, or avoid the mistakes I’ve learned the hard way, my goal is simple: to help YOU create YOUR success story.

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