Mind Over Marketing | Episode 11

Within the last few years, the number of podcast listeners have grown by over 60% and podcasts are becoming a great tool for businesses to increase their brand awareness, serve more people at once, and generate additional revenue.

Matthew Creasey, co-owner of Powerhouse Podcasting in Bakersfield, California, walks us through the who, what, when, where, why, and how of podcasting. He discusses questions you need to ask yourself before jumping into the world of podcasting, such as identifying the goals of your podcast, co-host vs. no co-host, show notes, content creation, best podcast equipment and software, recording in a podcast studio, and other things to consider.

Tools for DIY recording and editing suggested in this episode are:

https://www.apple.com/mac/garageband/

https://www.adobe.com/

Focusrite Audio Interface: https://amzn.to/3jsQ5BX

RODECaster Pro: https://amzn.to/37sdayS

XLR mic: https://amzn.to/37mwWfn

https://www.captivate.fm/

Connect with Matthew Creasey and Powerhouse Podcasting at:

https://www.instagram.com/powerhousepodcasting/

https://www.powerhousepod.com/

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