Mind Over Marketing

Mind Over Marketing | Episode 11

Within the last few years, the number of podcast listeners have grown by over 60% and podcasts are becoming a great tool for businesses to increase their brand awareness, serve more people at once, and generate additional revenue.

Matthew Creasey, co-owner of Powerhouse Podcasting in Bakersfield, California, walks us through the who, what, when, where, why, and how of podcasting. He discusses questions you need to ask yourself before jumping into the world of podcasting, such as identifying the goals of your podcast, co-host vs. no co-host, show notes, content creation, best podcast equipment and software, recording in a podcast studio, and other things to consider.

Tools for DIY recording and editing suggested in this episode are:

https://www.apple.com/mac/garageband/

https://www.adobe.com/

Focusrite Audio Interface: https://amzn.to/3jsQ5BX

RODECaster Pro: https://amzn.to/37sdayS

XLR mic: https://amzn.to/37mwWfn

https://www.captivate.fm/

Connect with Matthew Creasey and Powerhouse Podcasting at:

https://www.instagram.com/powerhousepodcasting/

https://www.powerhousepod.com/

Thank you for listening!

If you enjoyed this episode, be sure to subscribe and leave a review.

Know others who could benefit from listening? We love it when our community shares.

Have a topic you'd like us to discuss on the podcast? Follow us on Instagram at @bridge_social and shoot us a DM, or click the following link to go straight to our IG page:

https://www.instagram.com/bridge_social

Mind Over Marketing Host, Shannon Lackey, shares some exciting news about Instagram Insights. Instagram has updated Insights to allow you to access more detailed data than before which will allow you to better analyze the performance of your social media content for Instagram and what changes you may need to make, or what practices you should continue in your marketing efforts, to better connect with your target market.

If you enjoyed this episode, be sure to subscribe and leave a review.

Know others who could benefit from listening? We love it when our community shares.

Have a topic you'd like us to discuss on the podcast? Follow us on Instagram at @bridge_social and shoot us a DM, or click the following link to go straight to our IG page:

https://www.instagram.com/bridge_social

You can also visit us at https://bridgesocialagency.com.

Thanks for listening!

Host, Shannon Lackey, sits down with Top Real Estate Agent, Cindy Fernandez. Cindy is a powerhouse when it comes to marketing through social media and has leveraged modern technology to help drive business which has led to her being a top agent in Tulare County in California, the top agent at Century 21 Jordan Link, and ranked within the Top 250 agents in the nation for the National Association of Hispanic Real Estate Professionals (NAHREP).

Some of the best practices Cindy shares includes how she maintains her database and stays connected to them, event marketing through social media, consistency with stories, brand consistency, and more. She has truly become a micro-influencer with her community and is a great example of how having a marketing plan and working it consistently can make a big impact in your business.

Connect with Cindy at:

https://www.instagram.com/cindyfernandezgroup

https://www.tiktok.com/@cindyfernandez_

If you enjoyed this episode, be sure to subscribe and leave a review.

Know others who could benefit from listening? We love it when our community shares.

Have a topic you'd like us to discuss on the podcast? Follow us on Instagram at @bridge_social and shoot us a DM, or click the following link to go straight to our IG page:

https://www.instagram.com/bridge_social

Thanks for listening!

On the Mind Over Marketing podacst, you've probably heard us tell you just how important video marketing is for your business whether it's a professional video or something less formal like posting a quick story or going live on social media. Well, in this episode we share a few tips to help you get started on the path to successful DIY videos you can use to help market your business.

If you enjoyed this episode, be sure to subscribe and leave a review.

Know others who could benefit from listening? We love it when our community shares.

Have a topic you'd like us to discuss on the podcast? Follow us on Instagram at @bridge_social and shoot us a DM, or click the following link to go straight to our IG page:

https://www.instagram.com/bridge_social

You can also visit us at https://bridgesocialagency.com.

Thanks for listening!

InMotion Pro is a full service photo and cinema production company based out of Bakersfield, California. Host, Shannon Lackey, had the opportunity to sit down with the owner, Joseph Hernandez, to discuss how photography and video marketing has changed over the years and how businesses are successfully leveraging video marketing to grow their businesses and non-profits.

Joseph and Shannon also discuss how important it is to understand your business's or company's brand, objectives, and target market when going all-in on professional video marketing. If you're not ready for professional video, listen until the end because Joseph shares some DIY tips and his favorite DIY gear you can buy or rent.

Links for this podcast episode:

Portable Mic - https://instamic.io/

InMotionPro - https://www.inmotion.pro/

https://www.instagram.com/inmotionpro/

https://www.facebook.com/inmotionprophoto

If you enjoyed this episode, be sure to subscribe and leave a review.

Know others who could benefit from listening? We love it when our community shares.

Have a topic you'd like us to discuss on the podcast? Follow us on Instagram at @bridge_social and shoot us a DM, or click the following link to go straight to our IG page:

https://www.instagram.com/bridge_social

Thanks for listening!

In this Mind Over Marketing episode, Real Estate Agent, Ernesto Osuna joins the podcast to share how he leveraged Instagram in his marketing strategy to help generate leads through paid and organic strategies, such as videos and stories. With an authentic brand, consistency, and messaging that speaks to his community, Ernesto has seen a significant return on the time he's invested in his marketing, and you can too.

Guest Lauren Gonzales, from Chicago Title, shares how she uses a multichannel marketing strategy to get results and how she focuses on creating content with her audience in mind. She also shares her personal journey of pushing through discomfort with getting on camera and completing her first live video, which has now evolved into a regular video series.

Check out her content at:

https://www.facebook.com/LaurenChicago

https://www.instagram.com/yourchicagotitlerep

Recently, we discussed how important knowing your audience is for your marketing. Now that we've learned about your audience, you'll have an easier time finding where they're searching for a business like you so you can be at the right place at the right time in the customer value journey. What's the customer value journey? It's the path the customer takes in finding you to connect, consider your product or service, and then hopefully convert to a paid customer.

On this episode, you'll learn of a few strategies you can use to help you be at the right place at the right time with your marketing strategy.

Follow us for more tips on:

Instagram @bridge_social Facebook @bridgesocialagency Visit us online at www.bridgesocialagency.com

Learn how to hone in on your target market, and to truly understand them, so you can design your marketing strategy to meet your clients where their at and take them where they want to be by addressing their needs.

In this episode of Marketing Minutes, learn about the foundations of establishing your brand identity which includes your logo, colors, tagline, typography, brand tone and voice, and how to project a consistent message with all communications to your audience.