On this week's episode, Jason interviews Casey Carroll, the founder of Action Advertising Agency. 

While other advertisers focus on cost per lead, Casey focuses on something totally different: cost per acquisition. His claim is if you're a Chiropractor, Dentist, or Auto Dealer, he will help you grow your business, or he'll gladly refund your money. He's got a system and process to eliminate profit-sucking problems, and ensure you make more money for every dollar you spend.

Listen in as Casey shares how to get leads for your business on autopilot. 

Here's Casey's Linkedin Profile: https://www.linkedin.com/in/caseyscarroll/

You can check out Action Ad Agency here:

https://actionad.agency/

You can learn more about Jason at https://thejasonfleagle.com/

And you can learn more about Motava at: http://motava.com/

How do you find and unlock the money or revenue-generating opportunities in front of you? Apply these 3 strategies to immediately start making more money in your business.

I was recently featured on Remote Working Hub: https://content.remote.tools/i-have-always-wanted-to-own-my-own-business-and-work-remotely-with-companies-all-over-the-world/

I discuss working remotely, how I got started, remote working tools, and what I'm doing now. If you are a remote worker or interested in working remotely, I highly encourage you to check it out.

Also check out Motava at: https://www.motava.com/ 

Motava is an amazing company to help you get your business the results you're looking for in digital marketing, IT, and custom software!

#remoteteam #remote #distributedteam #digitalnomad #remotework #digitalmarketing #digitalmarketingtrends #digitalmarketingtips #businessmarketing #digitalmarketingstrategist #marketer #contentmarketingstrategy #contentmarketer #digitalmarketingtools #marketingtrends #websitemarketing

Jason is a consultant, entrepreneur, writer & developer. He's always been a proponent of remote work & believes many companies will embrace it in future.

Improve Your Technology Strategy and Tech Products to Grow Your Company

Today we are talking with Manuj Aggarwal, the Founder of TetraNoodle.

TetraNoodle provides world-class coaching, consulting and professional training.

They serve startups, mid to large scale corporations who need help with their technology projects.

If you are looking for technical leadership or a technical co-founder - they also provide expert advice for your business services for companies of all sizes who need the guidance of an experienced, part-time Chief Technology Officer.

You can learn more about TetraNoodle here: https://tetranoodle.com/

You can connect with Manuj on his LinkedIn here: https://www.linkedin.com/in/manujaggarwal/?originalSubdomain=ca

This week's episode is with Jacob DeNeui. 

Jacob is the author of: Design Before You Design: How Organization Innovation Can Empower Social Entrepreneurship. 

Do you want to create social impact but feel there must be a better way? There is. So many problems the world faces go largely unaddressed because social entrepreneurs are unaware that they hold the power to design a better organization for creating more effective social impact. 

Not anymore. 

Whether you're a doctor, a pastor, a student, or anywhere in between, Design Before You Design will empower you to design an organization that allows you to create social change you're passionate about. Don't be stuck with an outdated framework when you can be a social impact pioneer and lead the way to greater effectiveness in meeting the world's biggest needs. It's time to design.

You can get the book on Amazon here: https://amzn.to/2Y3zyve. 

You can also learn more about Jacob on his website at: (www.jacobideas.com)

Here’s 10 things your business should be doing to grow through the CoronaVirus situation:

1: Communicate: Your team, your customers/clients, your network, and stay level-headed.

2: Stay Positive: Panic and Worry never helps. Whenever there is massive change there is opportunity. What can you do right now to add to your business? If you have a slow down, focus on serving the clients/customers you have right now who are still engaging. Do planning for the future. Now is the time to be planning out your new content or marketing.

Turn off the negativity!

3: Know the cycles of change: There’s seasonal cycles. And there’s cycles that change every 7-11 years.

4: Change is here: The only constant is change. So how are you going to use this situation as a springboard for your business. Get out ahead of the change. Theory of Reflexivity.

5: Cut Back a little bit: Cash is king. Don’t spend exorbitant amounts of money. Focus in on spending money where its currently working like marketing your business and selling for lead gen and closing deals. There may be time to slightly post-pone some meetings or events depending on what happens over the next 2-3 weeks.

6: Extend your credit: Get lines of credit if you need it for growth. Rates are going down because of the situation. So having access to capital and credit lines is great.

7: Cut back hours/staff changes/Remote working: Take some vacation time. Allow your employees to remote work if they can depending on your industry.

See what happens in a few weeks. If people need to work more long-term remotely then maybe cut hours for a short time.

8: Plan to work from home and learn from home: Test out your working from home capability if you haven’t already. Do you and your team have what they need to work remotely? Slack, Asana, Trello, Email, Gdrive, Dropbox, Zoom, Google Hangouts.

9: Marketing & Selling is still essential: Don’t stop! Your competition won’t stop. The companies who are successful today are the ones who used the crisis of 2007/2008 to get ahead of the competition.

Now is a perfect time to plan out your sales & branding packages, your content marketing, your paid advertising.

Create new offers and opportunities. For people affected by the virus create some kind of discount, etc.

10: Focus on your current and repeat business customers/clients: Make sure they are getting everything they need through this situation. Create deals for them, communicate with them, etc.

What questions do you have? Is there anything I left out? How are you using this time as a springboard?

Jason is the Founder of ConvergeBlog.com, CatalystGrowthGroup.com, and the Director of Content Marketing with Motava (https://motava.com/). He has worked with brands like John Maxwell Company, Ziglar Inc., Ziglar Family, Kevin Harrington from Shark Tank, The Basement Doctor, Autism Power, the BBB, and many others.  He specializes in helping companies define and clarify their brand through an effective branding strategy, make more money through their sales and marketing, and better serve customers/clients through effective content marketing, messaging, and communication. 

We'd love to have the opportunity to work with you and your business!

My name is Jason Fleagle.

I’m the Founder of ConvergeBlog.com, CatalystGrowthGroup.com, and the Director of Content Marketing with Motava (http://motava.com/). I’ve worked with brands like John Maxwell Company, Ziglar Inc., Ziglar Family, Kevin Harrington from Shark Tank, The Basement Doctor, Autism Power, the BBB, and many others.

I specialize in helping companies define and clarify their brand through an effective branding strategy, make more money through their sales and marketing, and better serve customers/clients through effective content marketing, messaging, and communication.

1) My remote work experience

2) My best tip for content marketing or growing your business

Have you seen those people like Gary Vee, John Maxwell, Tony Robbins, and others produce content and wish you could produce similar content? I’ve created my own catalyst content formula that I use to create and promote effective content that’s authentic and driven for technical SEO rankings.

I use the following 5 steps to help companies create a gold mine out of their information, product, or service:

Step 1: Create long-form pillar content (keynote speech, vlog, podcast): You take the time to create high quality large pieces of content that can be used in other pieces of content.

Step 2: Create short-form content (article, meme, image, quote, video, mashup video, remix, etc.): From one large piece of pillar content you can probably get around 10-50 blog posts/guest blog posts or short videos.

Step 3: Distribute the Social content on various social networks: From the micro-content you can create all of the content you need for platforms like: Instagram, Facebook, Twitter, Snapchat, LinkedIn, Medium, Quora, Website, Email List, etc.

Step 4: Watch the response: After you post the content on the different social platforms you want to watch the response you get with your engagement and analyze which pieces are resonating the most with an audience.

Step 5: Create and share the parts of the pillar content that resonate the most: As you test out the content that resonates the most with your audience you can better determine what kinds of content your audience is craving. Focus in on creating what kind of content is resonating.

I actually break this down in more detail in one of my case studies sharing how I created the Secrets of Closing the Sale masterclass with Kevin Harrington from Shark Tank and The Ziglar Corporation: https://medium.com/writers-guild/the-exact-process-i-used-to-co-create-the-secrets-of-closing-the-sale-masterclass-with-kevin-8fdc1bb520db

3) more info about my business and where people can reach me

You can reach me at [email protected]

You can learn more about me and my businesses here:

TheJasonFleagle.com

Motava.com

CatalystGrowthGroup.com

ConvergeBlog.com

I was honored to be a guest on the Online Success Journey podcast!

http://onlinesuccessjourney.com/

I share my story, my professional journey, and more about how I serve others today.

You can take a listen here: http://onlinesuccessjourney.com/2020/02/25/episode-222-jason-fleagle/?fbclid=IwAR3_sAm9c3QbVmX8HupgACr3clTHC5k0SKLS7I2JJc6dSHRiU1klfLCKyBI

#podcast #media #interview #marketing #contentmarketing #advertising #success #journey #story #apple #applepodcast #applepodcast

Why is content marketing not only important but necessary for your business?

#1 Subscribers:

You want to build an audience.

Examples: Email newsletter, blog alerts, magazine, podcast, etc.) or the subscriber conversion rate compared with general audience conversion rate.

#2 Leads

Great content will do a few things: sign up for a demo, register for an event, request access to a resource center.

#3 Sales support/enablement

Content for testimonials and case studies that show how similar companies have solved their problems.

#4 Customer support and loyalty

Though many think of content marketing as a top-of-the-funnel play, content can work to reinforce the customer’s decision after the sale. How-to information can help make sure the customer gets value from the purchase – and is likely to buy again.

What are some ways you are using content marketing or what are some areas you are looking to do content marketing? 

If you’re interested in working with a content marketing expert and a team guaranteed to deliver results, let’s talk at [email protected]. 

You can learn more about my team at Motava.com 

Remember to keep moving forward! 

#contentmarketing #content #digitalmarketing

Is your website tracking these 2 important business objectives or conversions?

They are:

Macro conversion: a direct sale or a “hard lead” that immediately can be converted to a customer.

Micro conversion: a trigger that indicates a connection of some sort with visitors being likely to lead to a macro conversion in the future.

A further breakdown of Macro Objectives:

1. Sales on an e-commerce site: this is the big no-brainer, but maybe you didn’t know you could track sales amounts, average order value, funnels of what are the most common pages visitors look at before buying.

2. Lead Generation – This is typically getting the visitor’s contact information usually through the submission of a contact / application form, a phone call (yes, you can track these).

A further breakdown of Micro Objectives:

1. Mailing list / newsletter sign up

2. Visiting a key page or pages (like your contact page)

3. Downloading a specific document or file

4. Ad serving

Blog here:

https://www.motava.com/blog/your-website-has-business-objectives-conversions/

What are some business objectives or conversions you are currently tracking for your website?

#website #websitemarketing #WebsiteMarketingManager #digitalmarketing #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingtraining #digitalmarketingstrategist #digitalmarketingtools #digitalmarketingconsultant #digitalmarketingexpert #digitalmarketingtip