In this episode of the Build Your Success podcast, hostBrian welcomes Perryn Olson, a fractional CMO with two decades of experience in construction marketing. Perryn shares his journey from a general marketing consultant to specializing in the construction industry.

They discuss the importance of niching down, leveraging technology in construction, and effective ways to use LinkedIn for marketing and employee engagement.

Perryn also sheds light on leadership principles, emphasizing teamwork and trust. The conversation wraps up with insights into SEO for construction companies and how even top contractors focus on optimizing their online presence.

Tune in to gain valuable knowledge on marketing strategies, technological advancements, and the rewarding career opportunities in the construction field.

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