Marketing Matchmaker

On this episode, Jennifer Jennifer is breaking down the importance of a unique marketing approach. 

Quote from this week's episode:

"Marketing is not a one-size-fits all strategy. It must be customized for you, your brand, and business model." -Jennifer Tamborksi

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Take the Marketing Matchmaker Quiz:

https://mmquiz.com

On this episode, Jennifer addresses client testimonials and how they have the power to make a real difference in your business. 

Quote from this week's episode:

"Testimonials convey enthusiasm for your product, service, or solution and they come straight from your client's perspective." -Jennifer Tamborksi

Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw

Take the Marketing Matchmaker Quiz:

https://mmquiz.com

In this episode of the Marketing Matchmaker, Jennifer is talking about arguably the biggest gift an entrepreneur has in these modern times... technology. Though, while it can be a gift... it can also be over-whelming for a business that is just starting out.

Quote from this week's episode:

"For a lot of people technology is this big scary idea. However, the reality is in today's day and age, you're going to have a difficult time running a business that isn't using technology in some way. Though, when used in the right way, you can save yourself time, effort, and money." -Jennifer Tamborksi

Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw

Take the Marketing Matchmaker Quiz:

https://mmquiz.com

Today's Guest: Tiffany Hoeckelman

The Wonder Woman of Lone Orange, Tiffany Hoeckelman is dedicated to helping small businesses develop polished and cohesive branding that is integrated into every facet of their operation. Marketing materials that lack sophistication, lack continuity and lack well-articulated messages are her arch-nemesis. She tends to geek out on systems and loves to help businesses run more effectively and efficiently from implementing them.

Starting out in 2010 as a virtual assistant and freelance graphic designer, Tiffany witnessed several businesses undermining their success with poor graphic design. She soon recognized that small business owners needed help delving deeper than just their visual identity; they needed someone who could help them identify and cultivate their purpose. With that mission in mind, she has assembled a team of branding, marketing, and other creative experts to offer clients a menu of tailored support.

Discover the secrets to creating great customer experiences. It’s how small businesses make a big impression. Call Tiffany to learn the secrets to converting big impressions into impressive revenues.

On this Episode:

Jennifer is joined by graphic designer and founder of Lone Orange Tiffany Hoekelman for a discussion on organization, customer service, and the early steps one can take to ensure a solid customer experience as business grows.

Tweetable Quote:

"As coaches scale their business and bring on team members, having proper systems and procedures in place will help you deliver that solid customer service that we all want." -Jennifer Trambowski 

Connect with Tiffany Hoeckelman:

https://www.loneorange.com

Please subscribe to The Marketing Matchmaker YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw

In this episode of the Marketing Matchmaker, Jennifer discusses the downsides of relying on any one social media platform for access to your customer base, and what steps should be taken immediately to turn your followers into ideal clients. 

Quote from this week's episode:

"When you have a big social media following, the followers aren't your customers. They are customers of that platform until you successfully move them to your platform."

Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw

Take the Marketing Matchmaker Quiz:

https://mmquiz.com

In this episode of the Marketing Matchmaker, Jennifer walks you through taking the mystery out of setting up a sales funnel, and how essential they are when scaling your business.

Quote from this week's episode:

"A well-crafted sales funnel allows entrepreneurs to scale their business in a simplistic fashion. When done properly, your funnel can create a high return on your investment."

Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw

In this episode of the Marketing Matchmaker, Jennifer is talking about all things branding. What you should put into it... and what it should accomplish for you.

Key Takeaways:

-Your brand is the very basis of who you are.

-Focus on message before your visuals.

-Your entire business should be a focus on what it takes to keep your ideal client.

Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw

In this episode of the Marketing Matchmaker, Jennifer shares her view on scaling your business, and the steps she recommends for that process.

Key Takeaways:

-An Online presence has become non-negotiable.

-Offline networking is as essential as online networking.

-Time management can make or break your business model.

Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw

Today's Guest:

Lauri-Ann is a Niche & Message Clarity queen helping coaches to get clear on their niche and package it up into ONE signature framework that can be used to create MULTIPLE revenue streams, so they can scale their impact and income without burning out.

She’s on a mission to help coaches become Thriving CEOs who Live well and Do well. She’s a mom of two living in Kingston, Jamaica and has impacted 1000s of entrepreneurs and coaches.

On this Episode:

Jennifer welcomes Lauri-Ann for an informative conversating on building your business and success.

Connect with Lauri-Ann Ainsworth:

Email: [email protected]

www.thrivingceo.co

LinkedIn Profile: https://www.linkedin.com/in/lauri-ann-ainsworth-11004930/

Instagram Profile: https://www.instagram.com/thrivingceoco/

Free gift: https://www.lauriannainsworth.com/niche

Marketing is only as effective as its execution. 

In this episode of the Marketing Matchmaker, I am going to focus on Marketing Mistakes. A good marketing plan can help launch a new business or grow an existing one. Common marketing mistakes, however, can quickly derail even your best efforts.

Maybe you aren’t making any of these mistakes. That would be great. However, you just might see yourself in one of these.