In part 1 of this media buying series, we discussed how to set up your media planning and buying campaign. Now that it’s set up, what's next? From frequency to calls to action, find out how to ensure your media plan is successful in this episode of Good Morning Marketers.

It’s time to start thinking about your marketing budget for 2014. In this episode of GMM, thunder::tech President Jason Therrien and Account Services Team Manager Andrea Aber discuss how to bake innovation into your marketing budgets.

Content marketing is a pretty hot topic these days, but what does it really mean for you and your organization? In this episode of Good Morning Marketers, Account Manager Eric Crilow and Communications Team Manager Melanie Eyerman discuss how you can create content that engages your audience and drives consumer action.

In this edition of Good Morning Marketers Quick Question, Creative Director Craig Israel addresses why people hate advertising so much—or do they? Craig presents an interesting case study showing that maybe people don’t really hate advertising as much as they claim.

Have a quick marketing question you’d like us to answer? Tweet it to us at @thundertech!

Discover our top tips for brands that are curious about e-commerce options in this edition of Good Morning Marketers Quick Question. From security considerations to finding the right development partner, thunder::tech’s data team manager explains where brands should start before launching an e-commerce campaign.

Have a quick marketing question you’d like us to answer? Tweet it to us at @thundertech!

What are the basics of media buying? In this episode of Good Morning Marketers, we present a checklist of important factors to consider when media planning. From sticking to a budget to evaluating success, thunder::tech outlines what marketers need to know most before launching a media campaign.

In our first edition of Good Morning Marketers Quick Question, Creative team member Connie Baltitas gives an overview of some of the elements that go into successful Web design. From strong calls to action and a responsive layout, learn how to improve your company’s website. Have a quick marketing question you’d like us to answer? Tweet it to us at @thundertech!

As the year comes to a close and companies begin to think about strategy for the new year, it’s a great time to look into upcoming marketing trends to implement. In this episode of Good Morning Marketers, thunder::tech’s Account Services Team Manager Andrea Aber and Interactive Developer Justin Smith recap the agency’s recent Marketing Trends Event and give insight into some areas companies may want to budget for in 2013. The three categories discussed include strategizing your process, sizing up your data and socializing your brand.

You know those products you use because you've been using them for years and you're just comfortable with them? Maybe your family buys them too or your best friend swears by them. At thunder::tech, we refer to this as brand inheritance. In this episode of Good Morning Marketers, President Jason Therrien and Senior Graphic Designer Connie Baltitas give their definition of brand inheritance and describe how your company can stand up to competitors with a high quotient of brand inheritance.

What’s new in the world of search? Our Optimization team shares the latest trends in search marketing and SEO in this episode of Good Morning Marketers. Learn about the relationship between search and social media and whether content is as an important search factor as it used to be.