On Marketing Mavericks, we talk to Brian Reich, Gwen Sebastian, Arthur Chu, Jennifer L. Pozner, and Erin Saxton all about building a personal brand after reality TV, network advertisers capitalizing on characters and contestants, multi-screen viewing, "The Voice," "The Bachelorette," "Jeopardy," and more.
Guests: Arthur Chu, Jennifer L. Pozner, Brian Reich, Erin Saxton, and Gwen Sebastian