Marketing Media & Cupcakes

More interesting than the actual game, the commercials on this year's Super Game made some impressive statements. John and Angel review their favorite ads based on how well they made the connection between the brand and the content.

John's commercial and documentary background  leads to his belief that its not enough to have a memorable ad, it must remind you of the actual brand who made the ad.

Fresh out the morning after the game, we review these ads and you can also listen to our podcast each week on Apple Podcasts, Spotify, Amazon, and anywhere you can listen to a podcast.

Watch this episode on YouTube:
https://youtu.be/q4edEdj1HhU

Our Website is http://marketingmediacupcakes.com

Welcome to episode 75 of Marketing Media & Cupcakes, where we bring best practices for your business. This week John and Angel discuss best practices for your business. Angel has been training staff at her Fortune 500 company for many years. Traning is critical to having a consistent voice for your customers and clients. She shares 4 quick tips that can help your training be more effective. John is a licensed drone or (UAV) pilot. Aerial photography is a great way to enhance your business's brand when you can show beautiful aerial shots of a car dealership or commercial property or just showing off your location downtown.  However, there are risks you take when hiring a drone photographer or trying to do these shots on your own. John will explain why you need to take hiring a drone pilot seriously, and what to look for. Also, ways to make your pilot get great shots for you.

Angel's 4 Training Tips 5:30 into the show
1) Setting Expectations for the  training
2) Make a schedule that divides, lecture with applied learning. No 8-hour lectures!
3) Hands-on Time, or OJT
4) Web/Computer-based training

If you have additional comments or questions email Angel at [email protected]

What you need to know about hiring a drone photographer at 20:30 into the episode.
1) The need to have a UAV FAA license, DO NOT HIRE someone unlicensed
2) Your pilot should have one-million-dollar insurance policy coverage.
3) Create a shot list for your pilot
4) You cannot fly a drone within five miles of an airport, and you are limited to 400 feet above the ground altitude. There are exceptions and a licensed operator will know what they are.

For more information or questions email [email protected]

Find us at Marketing Media & Cupcakes website and on social media

Thanks for listening!
John & Angel

Email remains the most accepted way to connect with business communications. Even more so after 2020 and social media platforms becoming less reliable for existing. Angel reviews her best practices for composing emails.

1) Be clear and concise
2) Proofread
3) Copy back important point or responses
4) Use subject lines keywords to get attention
5) Don't say anything you don't want to regret later
6) If the email has to bounce back and forth more than 3 times, call them.

John repeats the phone calls and emails are still best practices for "first contact" situations with clients or customers. If someone DMs you on LinkedIn or Facebook, direct them to email you at your address.

If people contact you via text or some other platform, tell them your best way to contact you is  (is a phone, email, cellphone)

If your cellphone is not for business tell your customers if you give them it, please only use it for emergencies.

Check your email daily. If your business email is on a website or on your business card, and you don't check it often, then remove it from those contacts. You are paid to solve problems
not creating ones but having customers worried that you didn't get a message.

Please subscribe to us and share us with your friends.

To email Angel about cupcakes or customer service
To email John about media and building a brand

Find us at Marketing Media & Cupcakes website and on social media

Thanks for listening!
John & Angel

John and Angel are joined by guest Terry & Nay Dismore, small business owners, as they share ideas on how you can set effective realistic goals for 2021 for your business.

They suggest that you shoot for small wins, finding areas that are nagging your productivity and set to resolve those issues.

Listen to the right people. Don't let Covid talk discourage your mojo for success.

Invest in yourself in 2021 so you can be a better business owner and leader.

You can listen to Terry's podcast at Quiz The Diz on all podcast platforms. Nay's snacks can be found at SnackswithaTwist.com

And like and subscribe to us at MarketingMediaCupcakes.com 

This week John & Angel discuss how the pandemic and the changing regulations have forced businesses to look at best practices. Angel shares tips on dealing with customers who are upset with late deliveries.

Then John shares 5 of his personal favorite documentaries and how they relate to telling a story in our media

Finally Angel shares 3 quick dishes you can make in just minutes to take to that surprise get together.

1. Seven Layer Dip
https://emilybites.com/2019/01/7-layer-dip.html

2. Jelly & Cream Cheese
https://www.food.com/amp/recipe/jalapeno-jelly-cream-cheese-spread-172448

3. Mini Cheesecakes
https://www.somewhatsimple.com/mini-cheesecakes-with-oreo-crust/

To email Angel about cupcakes or customer service
To email John about media and building a brand

Find us at Marketing Media & Cupcakes website and on social media

Thanks for listening!
John & Angel

There are many words and phrases you should avoid in your marketing, advertising and just general communications. John will share 7 words or phrases that you should avoid in your online or broadcast advertising. Angel will share things your customer service team should never say to your clients or customers.

John's 7 Words or Phrases you should avoid in your ad copy

1) Quality
2) Contract
3) Guarantee
4) Discount
5) Cheaper
6) Cutting Edge
7) WWW

Plus John also adds, "Life Changing" and "Limited Offer"  as bonus phrases

Angel's 7 Words you shouldn't use with your customers is:

1. “I don’t understand”

2. “Calm down"

3. “There’s nothing we can do”

4. “That’s impossible”

5. “I’m not sure / I guess”

6. “I’ll get back to you"

7. “No”

Watch John's short film about not poor customer service in the dark comedy Call Center Terror

And our Dessert segment we talk discuss when to use Pure Vanilla Extract and Imitation Vanilla Extract

Here's the article Angel was referring to:
cooksvanilla.com/what-is-the-difference-between-pure-and-imitation-vanilla-extract/

To email Angel about cupcakes or customer service
To email John about media and building a brand

Find us at Marketing Media & Cupcakes website and on social media

Thanks for listening!
John & Angel

On this podcast:

• Angel Shares 5 tips that will help your customer relationships with your business. 
• John will share changes we are making as of this episode to upgrade Marketing Media and Cupcakes
• Angel shares some holiday dessert ideas that are Easy As Pie! 

5 Ways to improve Listening to your Customers

1. Remove Distractions - and make sure your team know you want them to completely focus on the customer they are working with. Don't Multitask!
2. Listen for the emotions of your customer-  Much of this relates to the area of the country they are from. We also talk about emails and how to communicate that way. Customers are looking for a "Bid for Connection". If you fail, you likely will lose a customer. 
3. Don't Interrupt - No matter how much you understand the customers questions, do not interrupt, let the customer finish their thoughts. Plus we discuss how to answer emails. 
4. Echoing - Repeat back the customers concerns. Empathize but don't apologize. 
5. Verify Satisfaction - Make sure you have solved the problem and ask if there are any other concerns. Again, make sure your team knows, don't rush to get off the call. 

Big Changes To Our Podcast
We appreciate our audience who've been with us for so long. We feel we need dive deeper into our topics, so starting this episode, we are throwing out the clock and going longer on each podcast. In return we will only have two episodes a month.

We have launched our website so go to MarketingMediaCupcakes.com now to find our episodes, how to connect and more to come. You can now find us on Twitter, Facebook & Instagram also under MarketingMediaCupcakes.

Our focus will continue to be helping you with best practices for your business.

Today's Dessert: Easy As Pie
Angel shares simple ways you can make a pie. Store bought crusts, canned fillings, but with a little embellishment you can make a delicious treat for the holidays.  Here's an example: https://www.delish.com/cooking/recipe-ideas/a28158563/easy-apple-galette-recipe/

To email Angel about cupcakes or customer service
To email John about media and building a brand

Find us at Marketing Media & Cupcakes website and on social media

Thanks for listening!

How important is believing and inspiring success in your business? Author & Podcast host Monica Guidry joins John and Angel to share about positive affirmation is not just some feel good team building activity but an actual best practice!

Find out more about Monica:  monicacguidry.com and her podcast is at: wholeheART with Monica Guidry

For more on John's media business: OndoMedia.com

More on Angel's Cupcakes: AngelsCustomCupcakes.com

What can we learn from political ads about how to better communicate with our customers?  John and Angel discuss some of the points from a great article in  Center for Civic Design (link here) about how to communicate with voters. But if you remove the word voter and replace it with customers, the same rules apply.

Key thoughts 1) Know your media
2) Have a professional media design
3) Answer questions
4) Have a conversation

Find out more about John & Angel's businesses!
Ondo Media
AngelsCustomCupcakes

Attorney Rachel Alvarez from Orlando Florida joins us this week to dicuss best practices for you or your employees. We will disucss when can you use social media with your team to help your business, and how to best do that. And if you need to let an employee go the best ways to protect yourself.

For more on Rachel Alvarez

For more on John's business Ondo Media
For more on Angel's Custom Cupcakes

More information on this topic
https://blog.hootsuite.com/social-media-best-practices/