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How many times do you use "we", "I", "the clinic", "our team" on your website? Ho many times do you use "you" or "your"?
If you are like most experts, you get excited to talk about the technical aspects of what you do and how it works. The problem is, the people you are trying to serve don't share that passion. In fact, they are often put off by your use of highly technical lingo. So how do you communicate with them so they see that you are the person to help solve their problems?
Listen to the episode to get clear on Features vs. Benefits vs. Feelings and learn a simple shift in how to communicate with your clients so they buy your product or service.
THE GAUNTLET- Can I take a single, in-person service- colonics- and turn it into a $1,000,000 income stream in less than 1 year?
Come along with me as I put everything that I have learned into action in real-time.
WHO do you serve? How having an Ideal Customer will save you time, money, stress, and allow you to serve MORE,
There are 2 questions you MUST answer to get clear on your business. The first question is "WHAT are you selling?" The answer may seem obvious, but there is much more to this question than you might guess. Listen to Episode 2 as I help you figure out what you are selling.
Why is a Naturopathic Doctor doing a marketing and business podcast? Listen to find out. And keep coming back for quick, actionable marketing tips, strategies, and protocols. This is the podcast for marketers who never wanted to know anything about marketing.
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