: In this episode, Jared and Bill sits down with marketing powerhouse Gary Bird to dig into the one number every dentist must keep their eyes on: new patient growth. Gary breaks down why a practice that’s been sitting at the same new-patient average for years is actually losing money — and how to spot the story your data is really telling you.

You’ll hear practical insights on what healthy growth looks like, why some practices stay “busy but broke,” and the simple metrics that reveal whether your marketing is truly working. Gary also shares how the broader economic landscape is impacting dentistry, plus the mindset shifts owners need to stay ahead instead of playing catch-up.