How is a high-performing creative team built? We're answering that question in this week's episode of The Marketing Mindset Podcast! In the first part of an exciting new series, Colby sits down with Brighter Click’s Creative Strategist, Charlie Sargeant.Together, they discuss the dynamics of team-building, finding the right talent for each role, how to ensure new employees are aligned with company culture, and the lessons they’ve learned while hiring. Managing a team that includes sales,...

Join us for another exciting episode of The Marketing Mindset Podcast as we delve into the fascinating world of fashion entrepreneurship with Tibi founder Amy Smilovic. With a relentless entrepreneurial spirit, Amy shares stories, tips, and marketing advice for aspiring founders and business owners. Throughout the episode, Amy gives insights into building a successful fashion brand over the past 27 years, cultivating a community of creative pragmatists, and why embracing authenticity and...

Prepare for an enlightening episode of The Marketing Mindset Podcast, as we’re joined by John Morris, Executive Director of Brand at Club Colors.John shares valuable insights into why brands should focus on articulating the "why" behind their brand, how to foster authentic experiences for your audience, and embracing the power of employee advocacy in shaping brand narratives.We discuss the nuances between marketing and branding, common fears surrounding employee personal branding on social me...

Tune into this knowledge-packed episode of The Marketing Mindset Podcast as we sit down with Brad Farrell, the Chief Marketing Officer at Beekman 1802. Brad’s team has become renowned for its innovative approach to marketing and branding, and now he’s sharing tips and tricks from his rich marketing and leadership background.During our conversation, Brad gives invaluable insights into the importance of collaborative branding. He shares how creativity, disruption, and unexpected collaborations ...

Join us for a special episode of The Marketing Mindset Podcast as we sit down with Ben Yahalom, President of the iconic menswear brand True Classic. With over eight years of experience in performance marketing and business growth consulting, Ben has played a pivotal role in propelling True Classic to remarkable success, achieving 9 figures in just two years.Drawing on his experience working at Meta (formerly Facebook) and his current role at True Classic, Ben is sharing practical strategies f...

This week on Marketing Mindset, we’re joined by Billy Thompson, President and Founder of the Thompson Tee. As seen on Shark Tank and in SHAPE Magazine, the Thompson Tee is a patented undershirt with innovative Hydro-Shield Sweatproof Technology. During our conversation, Thompson shares insights from his entrepreneurial journey, emphasizing the importance of a customer-centric approach and a long-term vision in building a successful brand. We discuss how he got his business off the g...

In this powerful episode of The Marketing Mindset Podcast, we chat with Krish Himmatramka, founder of Do Amore, a jewelry company specializing in ethically sourced engagement rings and wedding bands.Krish is a visionary entrepreneur driven by a deep commitment to ethical and sustainable practices in the jewelry industry. Inspired by his journey seeking conflict-free diamonds for his engagement ring, Krish embarked on a mission to revolutionize how diamonds are sourced and mined. You may ...

In this insightful episode of Marketing Mindset, we're joined by Meghan Fabulous, a fashion innovator renowned for her distinctive approach to design. Hailing from Southern California, Meghan founded her first company at just 26, setting the stage for a meteoric rise to success in the industry.Having her designs worn by Hollywood heavyweights, including Angelina Jolie, Britney Spears, Paris Hilton, and Sharon Stone, Meghan credits her success to one thing: authenticity. During our conver...

Join us in this insightful episode as we delve into the world of team building with expert Greg Lambert. In our conversation, Greg shares his extensive experience and wisdom on:The key principles of assembling and nurturing high-performing teams.Strategies for effective hiring and the importance of mentorship.His unique approach to leadership that fosters collaboration and innovation.Greg's insights offer invaluable lessons for anyone looking to enhance team dynamics and drive organizational ...

Welcome to a special episode where we meet Jay Davis, the innovator behind Pillow Cube. In this episode, Jay shares:His journey from concept to creation.Challenges in bringing a disruptive product to market.The strategies he used to market a disruptive product. Join us for an inspiring tale of transforming a new idea into a groundbreaking product.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/Improve...