Marketing Mindshare

Keith Crumpler, Partner Development Analytics at Sony Music Entertainment, joins us on this episode of Marketing Mindshare. Keith tells us about the future of data analytics - how it empowers marketing teams to make decisions that enhance consumer experience and how data is powering the music industries from record companies to the artists themselves. For those looking to see how data can be used to help make practical decisions in their business, Keith walks us through his process, including how to avoid analysis paralysis and his choice for top analytic tools.

Does your company have a lifetime value strategy? Are you not even sure how to calculate it? In this episode of the podcast, we speak with Sal Conca, Chief Marketing Officer of Holy Grail Steaks, a direct-to-consumer gifting company of luxury steak cuts from tomahawk to Wagyu. Sal is a veteran marketer who offers us an in-depth take on calculating LTV, what tools to use and how to get started on maximizing lifetime customer value. For those marketers looking for a comprehensive breakdown, enter this episode of marketing mindshare!

Ron Ladouceur Professor of Branding & Advertising at UAlbany dives deep into the topic of branding covering a range of topics including: