Creating custom audiences for your Facebook ads enables you to retarget people who have shown interest in a property with new ads that push them further along that marketing funnel. Don't know how to get started? Here's a quick step-by-step guide.

While we all obsess about social media, what we should be obsessing about is our content. It's not all about when to post and how to post -- what you post is key to success, whether it's on your websites, socials or in your newsletters. This quick podcast offers a step-by-step approach to efficient and effective content planning for real estate agents.

In a cooling market, time is precious and every minute should be productive! Using simple, yet strategic marketing funnels can cut down on the work an agent needs to do to nurture sales leads, so they can sell faster and more efficiently.

A common, knee-jerk reaction to a cooling real estate market, is for agencies to cut back overheads like marketing to increase profit margins. In this podcast, we explain how you can apply a smarter approach to streamlining your marketing budget, which won't leave you losing market share, listings and brand equity.

In a cooling real estate market, standing out from the pack of other agencies in your area with a unique positioning strategy can win you listings and save you money. This podcast explains positioning and how to get started.

Facebook for business has changed dramatically over recent years. As the newsfeed algorithm changed, and real estate agents were introduced to Facebook advertising as a way to increase engagement, one of the most important questions that has arisen is: to boost or not to boost?

If you're an agent, you're time-poor, you know you need to keep up with digital marketing in the industry, but the amount of complex info out there is just overwhelming, this is the podcast for you. The first in our series, it introduces some of the digital marketing channels you should be using already or starting to adopt, and is a precursor to future podcasts that provide practical steps for getting started with each channel.