In this episode Brandon and Kaelin talk about what marketing mistakes crippled their growth in business.

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I Can't Believe They Said That:

“One of the most powerful things that you can do in marketing is be controversial.” -BP

“When you sell out, you sell out.” - BP

“What's even better than Chat GPT is words that you're customers are actually using.” - BP

Key Moments:

Having a polarizing opinion in marketing today will take you farther than choosing to take a nutral stance when it comes to your beliefs. (18:55)

Staying fresh when talking about the same topic many times. (43:04)

The Mistakes:

Mistake 1: Falling out of touch with what forms of content that are converting. (04:11)

Mistake 2: Deleting a viral video that helps you identify the potential or existing customers that align with you. (15:40)

Mistake 3: After developing your business’s first successful product or program, building and launching new ones is a poor strategy to growing and scaling the current business model. (21:04)

Mistake 4: Overestimating demand while using the strategy of selling out of what you are offering. (29:07)

Mistake 5: Trying to guess what your customers want. (35:09)

Mistake 6: Putting creatives in a box as a leader. (50:30)