Ghadi discusses digital, data and customer engagement strategies, the role of Silicon Valley in retail spaces, and the top technologies and trends reshaping in-store experience in 2020.

Show Notes: https://podcast.socialnative.com/marketing-mix-urw

Savannah discusses creating customized digital experiences, when and why direct-to-consumer beauty brands need to expand into third-party retailers, and the value of influencers in driving revenue in 2020.

Show Notes: https://podcast.socialnative.com/marketing-mix-tula

Eric discusses improving customer experience in the golden age of television, his experience launching the first new cable company of the decade, and how his love for the arts and storytelling earned him a Tony award for producing a Broadway show

Show Notes: https://podcast.socialnative.com/marketing-mix-layer-3-tv

Michael discusses how to life stage market to men, why brands often play an important role in shaping progressive gender norms, and the direct value of SEO and email marketing today.

Show Notes: https://podcast.socialnative.com/marketing-mix-fatherly

Karen discusses how to activate authentic influencer marketing campaigns, the shift from static image to story content, and the democratization of content creation on new platforms.

Show Notes: https://podcast.socialnative.com/marketing-mix-signet-jewelers

Kristen discusses her incredible career in marketing that named her in AdAge’s 40 Under 40, how she has revamped multiple global brands with a digitally-driven eCommerce strategy, and why brands shouldn’t apply a one size fits all approach to creative moving into 2020.


Show Notes: https://podcast.socialnative.com/marketing-mix-pacsun

Eunice discusses the launch and development of her direct-to-consumer brand, the decision to start partnering with well-aligned third-party distributors, and how platforms like Pinterest are getting more consumers into the funnel.

Show Notes: https://podcast.socialnative.com/marketing-mix-material-kitchen

Josh discusses the creative advantages of marketing in the entertainment sector, the importance of earned media and publicity, and the value of media integrations with Hollywood movies.

Dan discusses the power of chatbots, the ways in which instant messaging is reshaping the way businesses communicate internally, and how Troops.ai is building upon platforms like Slack to improve businesses’ CRM, sales pipelines and revenue.

Will discusses building trust through different channels in the healthcare market, the importance of analyzing media consumption habits, and Ro’s successful television ads and sports partnership with MLB.