As marketers, what can we learn from combat sports? James sits down with CEO of MMA promotion Caged Steel, Dominic Gibbs to discuss the business how they attract crowds and what all marketers can take from the fight world!

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This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2025