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Marketing Momentum: Forget the Funnel. Build the Ecosystem.
This episode covers why the marketing funnel no longer reflects how people actually buy.
Lance talks about the quiet lie behind funnel thinking and why buyers move in non-linear, unpredictable ways. You will hear why designing for re-entry, recognition, and trust works better than forcing people through stages.
Subscribe to get every new episode.
#MarketingPodcast #BuyerJourney #ContentStrategy #DemandGeneration #AvalancheCreative
Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
View all episodes
By Rayanne BeaudryThis episode covers why the marketing funnel no longer reflects how people actually buy.
Lance talks about the quiet lie behind funnel thinking and why buyers move in non-linear, unpredictable ways. You will hear why designing for re-entry, recognition, and trust works better than forcing people through stages.
Subscribe to get every new episode.
#MarketingPodcast #BuyerJourney #ContentStrategy #DemandGeneration #AvalancheCreative
Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.