The odds of a perfect March Madness bracket are 1 in 9.2 quintillion. If you actually know basketball, those odds improve to 1 in 120 billion. That gap is exactly how you should be thinking about AI and SEO.

In this episode, Lance breaks down why handing AI a prompt and hoping for the best is the equivalent of picking teams by mascot vibes. The people who actually benefit from AI in their SEO are the ones who already understand the game and use it to move faster, go deeper, and scale what works.

Lance also walks through a quick four-question self-assessment so you can honestly evaluate where you stand, and whether AI is acting as a true accelerator for your business or just helping you spin your wheels faster.

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Most teams treat title tags like a one-time SEO checkbox. Write them once, move on, never look back.

They are still a ranking factor. They are the first thing someone sees in search. And you only get 60 characters to make your case.

In this episode, Lance walks through the exact process for auditing and rewriting title tags that drive qualified traffic, without creating a single new piece of content.

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#MarketingPodcast #SEO #DigitalMarketing #AvalancheCreative

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What fills your pipeline is just as important as what fills your truck. In this episode, Avalanche Creative's founder, Lance Beaudry, and Sales & Marketing Lead, Keelie, sit down with Hallie Cook from Great Lakes Landscape Supply. 

They are one of Michigan's leading landscape supply companies serving landscapers statewide.

In this episode, they discuss what landscapers are spending money on right now, why Google's new "online estimates" filter is a huge opportunity, how to think about SEO without overcomplicating it, and why your lead management system might be more broken than your marketing.

Whether you're a solo operator or running multiple crews, this episode is packed with practical takeaways you can act on before the season ramps up.

Topics covered:

Local Service Ads (LSAs) and why they're a great starting point
Google's new "online estimates" filter chip and how to capitalize on it
SEO basics for landscapers: relevancy, trust, and the chatter
Why photos (and drone footage) sell more than words
CRMs, lead scoring, and knowing your numbers
How Great Lakes Landscape Supply supports landscapers beyond just product

Connect with Great Lakes Landscape Supply: greatlakeslandscapesupply.com
Get a free website audit from Avalanche Creative: avalanchegr.com

Michigan landscapers: Great Lakes is hosting an event in Traverse City on April 15. Details on their website.

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Getting someone to your website is hard. Getting them to fill out your contact form is even harder.

In this episode, Lance explains why contact forms often create hesitation for visitors and how small changes can dramatically improve conversion rates.

Learn how to reduce friction, build trust, and increase submissions from the traffic you already have.

#MarketingPodcast #ConversionRateOptimization #DigitalMarketing

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Everyone wants to know if their brand is showing up in AI tools.

New research from SparkToro shows AI recommendations are highly inconsistent. Ask the same question repeatedly, and you’ll likely get different brands in different orders each time.

In this episode, Lance explains why tracking AI visibility like SEO rankings can be misleading and what businesses should focus on instead.

Follow the podcast for more quick marketing insights.

#AISEO #MarketingPodcast #DigitalMarketing

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Some of the highest-intent searches in Google include your competitors’ names. 

In this episode, Lance explains why alternative pages attract buyers who are already evaluating options. He breaks down how to structure honest comparisons, clarify fit, and position your brand without attacking others. 

Follow for more marketing minutes.

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Most blog posts hide the real answer too far down the page.

This episode covers a simple content upgrade that improves trust, engagement, and clarity in Google and AI search.

Learn why skimmers matter, how summaries help search engines understand your content, and how this small change can compound across your site.

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Before investing in SEO, you need to know what you’re actually up against. 

This episode walks through a simple process to measure how competitive a topic really is using Semrush. Learn how to evaluate how much surface area competitors own, decide whether a campaign makes sense, and use competitive data as a benchmark, not a blueprint. 

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AI mention tracking tools promise visibility and influence, but most of them can't be verified. 

In this episode, Lance explains why AI visibility scores and citation metrics fail basic trust checks and what signals actually matter instead. You will hear how to track AI referrals, watch for brand lift, and validate whether AI is helping your business.

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#MarketingMomentum #MarketingPodcast #AISEO #SearchMarketing #DigitalMarketing #AvalancheCreative 

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This episode covers one of the most overlooked EEAT mistakes online: publishing expert content without making the expert obvious.

Lance talks about why anonymous advice creates doubt for humans and weak signals for Google and AI.

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#MarketingPodcast #SEO #EEAT #ContentStrategy #AvalancheCreative 

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