The Avalanche Podcast

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GEO, AEO, AI Search.

The labels may keep changing, but the fundamentals haven't.  

In this video, Lance breaks down why answer engine optimization isn't a new game and what actually drives visibility across both traditional and AI search. 

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If you've spent any time trying to figure out how to show up in AI search, you know how exhausting it is. 

That's why we've done the research for you. 

AI Search Decoded (Free Event)

📆 May 20

🕐 4-6 PM

📍 Rickhouse @ Long Road Distillers 

RSVP Now - https://avalanchegr.com/ai-search-decoded 

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When traffic drops, don't just guess why.

In this episode, Lance walks through a workflow using SEMrush and Claude that used to take days of manual work from a qualified SEO expert and now takes under an hour. 

You will hear exactly how to export ranking data, upload it into Claude, and use AI to spot the patterns humans miss across thousands of rows of data.

 Subscribe to get every new episode. 

#MarketingPodcast #SEO #DigitalMarketing #AvalancheCreative

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Good enough doesn't rank, and it never will.

In this episode, Lance breaks down why most teams have a standards problem rather than a content problem, and what to do about it. 

You will hear a simple five step process for making sure every page you publish is actually worth putting on the internet, plus how to get a free checklist to help you execute it every time.

#MarketingPodcast #SEO #ContentMarketing #AvalancheCreative

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Your sales team is sitting on a content gold mine. They may not even realize.

In this episode, Lance breaks down why your website should be answering sales questions before your salesperson ever has to. The questions your team fields on every call are exactly what buyers are searching for online, and when those answers aren't on your site, you're sending them straight to a competitor.

You will walk away with a clear process for turning your sales team's most common questions into high-intent website content that helps buyers make decisions before they ever reach out.

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#MarketingPodcast #SEO #DigitalMarketing #AvalancheCreative

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The odds of a perfect March Madness bracket are 1 in 9.2 quintillion. If you actually know basketball, those odds improve to 1 in 120 billion. That gap is exactly how you should be thinking about AI and SEO.

In this episode, Lance breaks down why handing AI a prompt and hoping for the best is the equivalent of picking teams by mascot vibes. The people who actually benefit from AI in their SEO are the ones who already understand the game and use it to move faster, go deeper, and scale what works.

Lance also walks through a quick four-question self-assessment so you can honestly evaluate where you stand, and whether AI is acting as a true accelerator for your business or just helping you spin your wheels faster.

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Most teams treat title tags like a one-time SEO checkbox. Write them once, move on, never look back.

They are still a ranking factor. They are the first thing someone sees in search. And you only get 60 characters to make your case.

In this episode, Lance walks through the exact process for auditing and rewriting title tags that drive qualified traffic, without creating a single new piece of content.

Subscribe to get every new episode of Marketing Momentum.

#MarketingPodcast #SEO #DigitalMarketing #AvalancheCreative

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What fills your pipeline is just as important as what fills your truck. In this episode, Avalanche Creative's founder, Lance Beaudry, and Sales & Marketing Lead, Keelie, sit down with Hallie Cook from Great Lakes Landscape Supply. 

They are one of Michigan's leading landscape supply companies serving landscapers statewide.

In this episode, they discuss what landscapers are spending money on right now, why Google's new "online estimates" filter is a huge opportunity, how to think about SEO without overcomplicating it, and why your lead management system might be more broken than your marketing.

Whether you're a solo operator or running multiple crews, this episode is packed with practical takeaways you can act on before the season ramps up.

Topics covered:

Local Service Ads (LSAs) and why they're a great starting point
Google's new "online estimates" filter chip and how to capitalize on it
SEO basics for landscapers: relevancy, trust, and the chatter
Why photos (and drone footage) sell more than words
CRMs, lead scoring, and knowing your numbers
How Great Lakes Landscape Supply supports landscapers beyond just product

Connect with Great Lakes Landscape Supply: greatlakeslandscapesupply.com
Get a free website audit from Avalanche Creative: avalanchegr.com

Michigan landscapers: Great Lakes is hosting an event in Traverse City on April 15. Details on their website.

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Getting someone to your website is hard. Getting them to fill out your contact form is even harder.

In this episode, Lance explains why contact forms often create hesitation for visitors and how small changes can dramatically improve conversion rates.

Learn how to reduce friction, build trust, and increase submissions from the traffic you already have.

#MarketingPodcast #ConversionRateOptimization #DigitalMarketing

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Everyone wants to know if their brand is showing up in AI tools.

New research from SparkToro shows AI recommendations are highly inconsistent. Ask the same question repeatedly, and you’ll likely get different brands in different orders each time.

In this episode, Lance explains why tracking AI visibility like SEO rankings can be misleading and what businesses should focus on instead.

Follow the podcast for more quick marketing insights.

#AISEO #MarketingPodcast #DigitalMarketing

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