The odds of a perfect March Madness bracket are 1 in 9.2 quintillion. If you actually know basketball, those odds improve to 1 in 120 billion. That gap is exactly how you should be thinking about AI and SEO.

In this episode, Lance breaks down why handing AI a prompt and hoping for the best is the equivalent of picking teams by mascot vibes. The people who actually benefit from AI in their SEO are the ones who already understand the game and use it to move faster, go deeper, and scale what works.

Lance also walks through a quick four-question self-assessment so you can honestly evaluate where you stand, and whether AI is acting as a true accelerator for your business or just helping you spin your wheels faster.

Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.