Marketing Moms

What if your audience personas told you not just who people are, but how they actually make decisions? In this episode, Kylee Ingram, co-founder and CEO of Wizer, explores decision intelligence, cognitive diversity, and the seven decision profiles that shape how people process information, weigh risk, and act. She unpacks why traditional personality tools fall short, how bias and groupthink weaken decisions, and what marketers can learn from understanding the different ways people decide. It’s a practical conversation about smarter communication, better strategy, and why the right voices in the room matter more than ever. 

Most people wait until something goes wrong — a layoff, a bad review, a gut feeling that something's off— before they think about their career. But what if you treated it like your health, with regular checkups before the symptoms get serious? In this episode, executive coach Wes Ehnert of Vertical Path Coaching & Consulting breaks down what a career checkup actually looks like: auditing your materials and brand, benchmarking your market value, setting meaningful goals, and always having a Plan B. Whether you're early in your career, mid-transition, or just overdue for a gut check, this conversation will help you take an honest look at where you are — and where you're headed. 

What if the key to your success at work isn't on any performance review? Executive and leadership coach M. Nora Bouchard introduces the concept of Hidden Metrics — the internal gauges built around your values, strengths, and what truly drives you, not your boss's KPIs or your company's SMART goals. Nora breaks down her simple equation for uncovering yours, tackles whether you should ever share them with your supervisor, and explains why defining what matters most to you is actually the fastest path to delivering the results your company demands. 

Tom Martin, author of The Invisible Sale, reveals his three-step framework for crafting pitches that get to "yes"—building authority, architecting your "Yellow Brick Road" to guide audiences effortlessly, and mastering the language of influence. He breaks down the science of persuasion and shares how professionals can navigate the confidence tightrope when presenting to decision-makers.

Gal Borenstein, creator of the GUARDIAN Digital Trust Framework™, reveals how brands can build resilience in the age of misinformation. With $800 billion in e-commerce influenced by fake reviews and deepfakes threatening credibility, we discuss practical strategies for establishing transparency, ensuring accountability, and fostering authentic trust with both customers and employees.

Learn from Life & Career Coach Sophia Mikelionis why putting life before work isn't just semantics—it's a complete reframe of how ambitious women can lead without burning out. Sophia shares the common traps that keep high-achievers stuck, how to build non-negotiables that actually stick, and why self-leadership (not burnout recovery) is the missing piece in sustainable success.

🎙 Insider Tips to Land Your First Job — What New Grads Need to Know

Landing your first job after college can feel overwhelming — especially when there’s a gap between how prepared students believe they are and what employers actually see. In Episode 79 of the Two Marketing Moms Podcast, career expert and author Beth Hendler-Grunt breaks down exactly how new grads can stand out, get noticed, and get hired fast. 

Here are the big takeaways:

1. Start With Skills — Not Job Boards

Before applying anywhere, identify your top three core skills (hard skills > soft skills) and be ready to back them up with examples. Knowing what you’re good at brings clarity — and employers hire solutions, not majors.

2. Networking Beats Applying Cold

80%+ of jobs come from referrals, not one-click applications. Use the LinkedIn Alumni Tool, reach out to recent grads, ask for conversations (not jobs), and follow up regularly. People help people.

3. Internships Matter — But Be Flexible

Traditional internships are competitive and limited. Look beyond big brands — local companies, micro-internships, project work, and professor referrals count too. Experience > prestige.

4. Quality > Quantity in Applications

Spraying resumes everywhere rarely works. Instead, target 10 companies + 10 people at each (The 10/10 Rule) to build real momentum and relationships that lead to offers.

5. Your Resume is a Tool, Not Your Golden Ticket

Employers skim resumes in six seconds, scanning for metrics, relevant experience, and clarity. Tailor your resume, pair it with a strong LinkedIn profile, and never rely on Easy Apply alone.

If you're a student or new grad breaking into the workplace, this episode is your roadmap to confidence, clarity, and job-search traction. Watch, listen, take notes — then start reaching out and building your network today.

Beth Hendler-Grunt Contact Information 

https://nextgreatstep.com/

https://nextgreatstep.com/book/

https://nextgreatstep.com/resources-for-students-graduates-parents/

https://www.facebook.com/nextgreatstep/?fref=ts

https://www.linkedin.com/in/bethhendlergrunt/?locale=en_US&trk=tyah

https://www.instagram.com/next_great_step/

Learn more on TwoMarketingMoms.com. #jobsearch #advertising #marketing #insidertips #newgrad #newgraduate #networking 

There's a huge gap between how ready new grads think they are and what employers actually see. Beth Hendler-Grunt has spent years closing that gap, helping over 1,000 students land jobs — and she's breaking down her 10 best tips in this episode. You'll learn why 80% of jobs come through referrals, how to use the "10/10 Rule" to target your search, and what career services won't tell you. Whether you're a freshman or about to graduate, this one's your cheat sheet.

Feeling stuck on the career merry-go-round—same routines, same results, going in circles? Dr. Cynthia Bentzen-Mercer, USA Today bestselling author of Now, Near, Next, shares her powerful framework to help high-achieving women stop waiting to be "ready" and start intentionally designing what's next. Learn how to identify when your career no longer fits, remove guilt from ambition, and get off autopilot to build the bigger playground you deserve.

Merry Korn, author of Fired to Inspired, shares how she transformed being fired into building a 1,300-employee social enterprise and reveals her three-pillar framework for turning career setbacks into breakthroughs.