Marketing Moms

In this episode, Amy Saidman from Story District teaches us about storytelling. You will learn the biggest challenges facing storytellers, how to address them, the key elements of a good story, and tips to improve your storytelling skills.

Middle managers play a crucial role in organizations bridging the gap between top-level management and front-line employees. But it takes the right combination of skills, visibility, and strategic networking to help middle managers get noticed. Listen to host Kelly Callahan-Poe and special guest Carli Sidoti from Buttoned Up Consulting talk about the challenges of being a middle manager and learn tips to get noticed.

There are times when you feel stuck in your career and need a boost! Carli Sidoti, a brand and marketing strategist, talks about how she was able to get unstuck in her career with a big transition. Learn five ways to get unstuck in your career.

Colette Fortin, a divorce mediator turned business coach provides a framework for having difficult conversations that may change your perspective on how to view tough conversations. Learn the types of difficult conversations, different ways to view them, and how to get to the zone of yes using the model and continue the path forward.

Layoffs are a fact of life if you work in marketing or advertising. Marketing leadership coach and consultant Elizabeth Coluby shares her personal experience and tips on how to survive and thrive after a layoff.

Learn 5 entry-level interview tips for marketing and advertising jobs. Today employers take an average of 6-8 seconds to review a resume. While hard skills make up the majority of a resume, it’s the soft skills that make or break your ability to get hired. Learn the top 5 ways to sell yourself with a bonus 5 at the end of the episode.

In this podcast, Kelly Callahan-Poe chats with Sara Madera, a career coach for working moms about motherhood and ambition. They discuss the impact of kids on your career, tips for how to create success across work, life, and family, and why Sara has so many clients from the marketing/agency world. 

In this episode, Kelly talks to Opeyemi Oluwole, Senior Vice President, Consumer Engagement at Teledoc Health and a Board Member at Stride. Opeyemi and Kelly discuss their mutual passion for mission-driven marketing and how marketers can be a force for good in the industry. 

In this episode, Kelly talks to Cary Hatch, former CEO of MDB Communications about her 40-year passion as an advertising evangelist advocating for the power of communications to elevate the profile and stature of brands, causes, and organizations. Cary talks about her rise to become CEO and Owner of MDB Communications, provides her input on the state of the industry, and gives advice for women wanting to follow in her footsteps.

Alan Brown the Founder and Chair of DNA, an LGBTQ+ and minority-owned advertising agency, highlights the Project 47 Pledge, a vehicle for advertising agency leadership to commit to mentoring LGBTQ+ talent to aid in career advancement. Alan talks about the challenges workers face in finding sympathetic mentors and provides strategies for employers and employees alike to foster a culture of inclusiveness for LGBTQ+ employees.