In this episode, our dynamic duo delves into the depths of building your messaging using a three-tiered approach. Josh, aka Sir-Markets-A-Lot, discusses which media format matches each messaging type. John shares how to break down your budget to allow flexibility in messaging opportunities while navigating the slippery slopes of the yearly budget season. Don’t miss this one—you may even hear a secret confession or two while learning how to optimize your messaging.

The post Episode 94 | The Three-Tiered Approach to McMessaging appeared first on Marketing Money Podcast.

Happy New Year from the Marketing Money crew! Kicking off 2020, John and Josh discuss the recent Business Insider article, “Goldman Sachs reportedly spent $300 million developing the Apple Card — then Apple boasted that it was ‘created by Apple, not a bank.’” Our podcasting pundits ponder what makes this collaboration unique and what community banks can take away from it.

The post Episode 93 | The Apple Card and the Collaboration Behind It appeared first on Marketing Money Podcast.

It’s the last podcast of 2019, and we’re talking about wonderful, sappy, low-cost Christmas ads and why community banks have to be a little more intentional with their marketing campaigns. John and Josh discuss Hafod Hardware’s viral Christmas commercial, which, while produced for under $200, would cost any community bank much closer to $1 million to recreate. 

ABA Banking Journal | Holidays, Hardware Stores and Bank Marketing

The post Episode 92 | 2019’s Best Christmas Commercial appeared first on Marketing Money Podcast.

This week, Josh and John break down the three-column strategy that will make planning your social media content as easy as, well…1, 2, 3. This strategy may not change your world, but it will certainly change the way you plan your social media calendar. So, stop letting holidays and bank events sneak up on you, and start telling the stories that your bank should be known for with this simple strategy.

ABA Banking Journal | Content Planning for a Year Not Far, Far Away

The post Episode 91 | The Three-Column Social Media Content Calendar Strategy appeared first on Marketing Money Podcast.

When a big bank swoops into your local market and acquires a bank, it’s easy to imagine the marketplace disruption is rife for gathering new deposits from that bank’s old customers. But in actuality, 5% of that bank’s customers leave—10% in a worst-case scenario. Josh and John talk about your bank’s real opportunity when a competitor gets bought out—talent acquisition. 

ABA Banking Journal | Flip the Script on M&A Marketing

The post Episode 90 | Debunking Disruption appeared first on Marketing Money Podcast.

In 1985, an unknown men’s clothing designer forced his way into the national men’s fashion conversation with a single billboard. Josh and John talk about how, at a time when most men’s fashion brands advertised their clothes similarly, this designer stood out from his much more famous competition by doing something completely different. Banks face a similar challenge. How can a bank in a high-parity market and highly regulated industry stand apart from the rest? Certainly not by copying the competition.

The Economist | Tommy Hilfiger on a Game of Hangman

ABA Banking Journal | What Can Bank Marketers Learn from High Fashion

The post Episode 89 | What can banks learn from 1980s men’s fashion? appeared first on Marketing Money Podcast.

Josh and John are back from Austin and ready to get back into the flow of things. They like to use The ABA Bank Marketing Conference as a barometer for the coming year in bank marketing, so join them for a recap of all the things they learned, the talks they gave, and the questions they were asked. 

The post Episode 88 | ABA Bank Marketing Conference—Thoughts, Takeaways, and Oreos appeared first on Marketing Money Podcast.

Josh and John have been thinking about ESPN’s Monday Night Football mix-up all week, and what banks can do to learn from it. ESPN heard viewer complaints that down-marker graphics were easily confused with penalty graphics and had the problem solved before halftime. Is your bank putting off customer service problems that could be fixed as easily? 

The post Episode 87 | What Can Banks Learn from ESPN? appeared first on Marketing Money Podcast.

The business community looks to Disney for lessons in customer loyalty, but often that means overlooking the example Disney sets for market saturation. Disney has released or announced so many new projects in 2019 that the company is a part of every conversation—every breath—in the entertainment industry. They’re acting like a company doing everything they can to stay in business—throwing everything against the wall and pulling out all the stops. But they’re doing this while they’re successful. Why can’t you do the same for banking? Josh and John don’t think banks need to open “The Wide World of Banking” theme parks, but they do have some tips for how banks can dominate their marketplaces. 

The post Episode 86 | Not Another Disney Podcast appeared first on Marketing Money Podcast.

What’s the most underrated service in banking? Cash flow management—or “treasury management,” if you prefer to be formal. This week, Josh and John are joined by Mabus Agency Chief Strategy Officer Hunter Young as they talk about the benefits of leading the marketing conversation with cash flow. 

The post Episode 85 | The Best Opportunities Banks Have appeared first on Marketing Money Podcast.