In this episode of Marketing Money podcast, John and Josh tackle the hurdles of bank marketing, emphasizing the shift from branding to activation. They highlight community sponsorships, caution against generic ads, and stress ROI-focused strategies amid budget scrutiny. Also, they discuss the importance of aligning community involvement with business goals.

The post Episode 164 | Activate Your Branding appeared first on Marketing Money Podcast.

In episode 163, the Marketing Money Podcast, deep dive into the intricacies of strategic budgeting and annual planning as Josh and John dissect the flaws in the “campaign a quarter” mentality.

The post Episode 163 | Navigating Annual Planning and Strategic Budgeting appeared first on Marketing Money Podcast.

In this episode of Marketing Money podcast, John and Josh discuss CRA regulations and shrinkflation in the world of banking.

The post Episode 162 | The Banking Landscape from a Marketer’s Perspective appeared first on Marketing Money Podcast.

What is your biggest digital frustration? In this episode of the Marketing Money podcast, John and Josh discuss the woes of the digital age. Everything from article paywalls to scan-and-go apps and more.

The post Episode 161 | The Parade of Digital Horribles appeared first on Marketing Money Podcast.

Join us today as we discuss marketing old products to new audiences.

The post Eps 160 | Marketing Old Products To New Audiences appeared first on Marketing Money Podcast.

In this episode of the Money Marketing podcast, we discuss the upcoming ABA Bank Marketing Conference in Austin, TX. Tune in to find out what to expect and how to ensure that you get the most out of your time.

The post Episode 159 | See Y’all in Austin appeared first on Marketing Money Podcast.

Don’t write a check a bank can’t cash. On today’s episode, John & Josh dive into some consumer banking nuances that some might not know about.

The post Episode 158 | Red Ink Doesn’t Cash appeared first on Marketing Money Podcast.

You’ve heard it here repeatedly–change your name to something unique. The message always looks from a marketing perspective, but today we look at the lesson from the risk perspective. Enter Signature Bank New York, NY. John and Josh look at actionable items from this real-world example. Listen in for valuable insight from the dynamic duo. 

The post Episode 157 | Your Name: Asset or Liability? appeared first on Marketing Money Podcast.

Everywhere you look, vendors are offering insights on audience personas. Using personas offers the promise of finding that target client or approaching customers to meet their individual challenges. On this podcast, Josh and John discuss Matt Lerner’s post on persona research at Paypal. Listen in as they discuss the uses or lack thereof for persona marketing in your marketing mix.

The post Episode 156 | Persona Marketing appeared first on Marketing Money Podcast.

Measuring the impact of marketing can be a challenging task. Is your marketing strategy working, or are your efforts inefficient? John and Josh discuss the challenges conquered and how they’ve built effective methods to track marketing returns.

The post Episode 155 | What’s Your Return? appeared first on Marketing Money Podcast.