PETA India's World Milk Day campaign stirred outrage and confusion with shock tactics. This case study breaks down what went wrong and how marketers can navigate the delicate balance between attention-grabbing and alienation.

Compare ChatGPT, Google Gemini, Claude, and Perplexity for marketing. Learn which AI tool works best for content, research, strategy & more. Practical guide.

Here's how Tovala used a smart oven and meal plan bundle to grow fast. A simple lesson in product + subscription marketing for sticky, long-term customer growth.

Here's how Loom grew fast in the startup world using a Chrome extension, async videos, and smart onboarding [PLG strategy] - A simple guide for marketers.

Learn how Indian sneaker brand Comet found a unique market gap, disrupted a saturated space, and created a new category with confident branding, mid-premium pricing, social-first content, and authentic storytelling. A must-read for marketers studying Indian D2C growth stories.

Discover timeless marketing lessons from Doordarshan's iconic ads that built cultural memory, brand loyalty, and nationwide resonance. Learn how simplicity, constraint, and storytelling created India’s most unforgettable ad era.

Tinder’s viral garbage truck campaign in India is a bold example of emotional marketing that connects with Gen Z’s desire for authenticity, mental health awareness, and real talk around heartbreak.

Test your brand’s first impression with the 5-Second Vibe Test. A quick way to check if your content feels clear, confident, and trustworthy to new audiences.

Learn how to use n8n to automate your daily tasks without coding. A simple guide for beginners and marketers to save time and work smarter every day.

Here's how Shein turned daily logins, flash sales, and gamified rewards into a powerful retention engine, outsmarting ads with app-first marketing.