We sit down with Lorna Blackett, a commercial finance guru, for an insightful exploration into how she harnessed the power of social media for commercial advisers to expand her influence and secure more business. With her extensive background in the industry, Lorna delves into why commercial finance became her passion and how it paved the path for her venture into entrepreneurship. She opens up about the hurdles she faced while launching her own business and the pivotal role networking played in her journey.

We unveil how this platform has evolved beyond just entertaining dances to become a vital source of information. For mortgage advisers looking to up their game on social media, Chris breaks down the essentials of leveraging TikTok for mortgage marketing. Discover a straightforward, four-step guide tailored for mortgage advisers on social media: downloading TikTok, exploring its diverse content landscape, creating your own engaging videos, and connecting genuinely with the community.

We shed light on the optimal frequency mortgage advisers should post on social media to ramp up visibility and engagement. Discover invaluable tips on leveraging platforms like Facebook, Instagram, LinkedIn, and TikTok to your advantage. With Facebook and Instagram, hitting the sweet spot of three posts per week can make a significant difference. For those aiming to maximise LinkedIn’s potential, daily posts are recommended, while TikTok demands a more dynamic approach with 1-3 posts per day.

Join us as Gemma Cuff founder of Gemstone Mortgages, takes us through her inspiring path in the mortgage sector and reveals her secrets to assembling a winning team.

Dive into the world of mortgage marketing with Chris Targett on Broker's Brew, where we unlock the secrets to transforming your online presence as a mortgage adviser. Discover why video testimonials are the gold standard in building trust and boosting conversions, outshining traditional text reviews. Chris walks you through the nuts and bolts of harnessing video testimonials effectively: from the perfect moment to ask clients for their feedback, to seamlessly recording their praise during video calls. Get insider advice on polishing, posting, and promoting these video gems across various platforms, including social media for mortgage advisers, your website, and through email campaigns. Plus, Chris highlights the art of regularly resharing these testimonials to keep your lead generation for mortgage advisers thriving. Perfect for mortgage advisers eager to amplify their influence and success through mortgage adviser social media strategies, this episode is your guide to making every client testimonial count. Join us to learn how you can leverage the unmatched power of video testimonials to not only win more business but also establish a formidable online reputation.

Dive right into the world of mortgage marketing with Chris Targett as he unveils three incredible, cost-free resources designed to spark creativity and streamline your content creation on social media. Discover how Google Alerts can keep you in the loop with articles tailored to your chosen keywords, perfect for staying on top of mortgage adviser social media trends. Explore AnswerThePublic.com to unlock a treasure trove of common queries related to your field, enhancing your strategy for lead generation for mortgage advisers. And don't miss out on Awareness Day calendars – your go-to for crafting timely posts that engage and resonate with your audience. These indispensable tools are not just time-savers; they're game-changers for mortgage brokers looking to elevate their presence on social media. Perfect for those eager to master social media for mortgage advisers, Chris’s insights provide a straightforward path to capturing attention and winning more business in the competitive mortgage landscape.

Dive into the power of community and clever marketing as we explore with Chris Targett a unique strategy for mortgage advisers looking to enhance their visibility and win more business. Discover the secret sauce to pairing up with your local coffee shop, a move that not only boosts your brand’s image but also solidifies your standing within the community. Learn the ins and outs of a simple three-step process: selecting a coffee shop that resonates with your brand’s core values, the art of creating and distributing eye-catching loyalty cards, and the effective use of social media for mortgage advisers to launch this innovative loyalty program.