Marketing Movers

Joanna is the Managing Director of Growth at Marketbridge. Marketbridge is a unique hybrid of a management consultancy and a marketing agency serving major Fortune 50 brands.

In this episode, she dives into the importance of connectivity and cross-training within teams to create seamless go-to-market strategies.

00:00 - Introduction to MarketBridge

02:13 - Integrated Teams and Effective Communication

06:43 - Why Your Go-To-Market is Not Working

10:32 - The Future of the Industry

16:34 - Crafting Effective Go-to-Market Strategies

19:57 - Inside MarketBridge’s Marketing Approach

22:50 - Conclusion and How to Connect

Joanna Bittle’s LinkedIn: https://www.linkedin.com/in/joannabittle

Marketbridge's website: https://marketbridge.com/

Scott Emalfarb, founder and CEO of Fresh Content Society, joins us on Marketing Movers to discuss the importance of organic social media and community building for brands. FCS is an award-winning social media agency that has worked with brands like National Geographic, KFC, Big League Chew, and more. Scott discusses the challenges of going viral, the importance of having an "engagement-first" mindset, and the strategy behind FCS’s success.
🔗 Connect with Scott Emalfarb:
Scott Emalfarb’s LinkedIn: https://www.linkedin.com/in/scottemalfarb/
FCS's website: https://freshcontentsociety.com/

Alex Melen is the founder of SmartSites, an agency that has been recognized on the Forbes 5000 fastest-growing company 8 years in a row. His full-service digital marketing agency has over four hundred full-time employees and six offices worldwide.

In this episode, Alex covers everything from starting one of the first & largest free web hosting providers as a teen to what has fueled growth for SmartSites to the changes he is seeing in the digital landscape.

Chapters:
00:30 Introduction to Alex Mellon and SmartSites
03:11 T35 Hosting and the Rise of Free Web Hosting
13:24 Starting SmartSites
19:30 Finding their Value Add
22:08 SmartSite's Strategic Focus
24:21 Shifting from Low-Cost to Value
27:36 The Importance of Reputation
30:17 SmartSite's Growth
41:14 Adapting to Potential Disruption
🔗 Connect with Alex Melen:
* Alex Melen’s LinkedIn: https://www.linkedin.com/in/alexmelen/
* SmartSites Website: https://www.smartsites.com/
* Alex Melen’s Book: Automotive Research Marketing: https://www.amazon.com/dp/1637352115?ref_=cm_sw_r_cp_ud_dp_JNYFHTZ177M591DCRSZT