Marketing Muscle Up Show With Richard Toutounji

In the latest episode of the Marketing Muscle Up Podcast Show Richard sat down with sales expert Steve Jensen for a powerful conversation around sales, AI, lead conversion and what businesses need to be doing right now to stay ahead.This podcast is full of value for business owners, sales teams and anyone wanting to improve communication, connection and conversions.In the podcast they dive into:

• Why we only learn by DOING
• The importance of practice, drills & rehearsing in sales
• Steve’s PDR sales technique
• How gym owners can use AI to save time & money
• How quickly you should contact leads
• Voice-to-text strategies to stand out from competitors
• Why brand matters and what businesses should be proud of

If you are generating leads but struggling to convert them, this episode is packed with practical strategies you can start using immediately.

In this episode of the Marketing Muscle Up Show, Richard sits down with Robbie Mattei, who shares the secret to building success through grit and AI systems.

Robbie dives into the importance of focus, eliminating distractions in business and the habits that make high performers thrive. He also shares insights on leadership and building strong, high-performing teams.

He explains how simple AI systems have freed up his time, helping him grow his business and avoid burnout. Plus, he’s created two apps to help stay on track. Tune in to find out more!

#businessgrowth #fitnessbusiness #entrepreneurmindset #leadershipskills #aiforbusiness

In this episode, Richard sits down with Ken Griffin, CEO of AUSactive, for a powerful conversation about the future of Australia’s health and fitness industry.
Ken shares his journey prior to joining AUSactive, what he loves most about our sector and what excites him about the work ahead.
They dive into:

• Building trust within the industry
• The impact of GLP-1
• Why AUSactive accreditation matters?
• Care plans and bridging fitness with healthcare
• Meeting clients where they’re at and asking the right onboarding questions
• Supporting Australia’s ageing population through movement

If you’re a gym owner or fitness professional wanting to understand where the industry is heading, this is a episode you don't want to miss.

#AUSactive #FitnessIndustry #GymOwners #HealthAndFitness #FutureOfFitness

In the latest episode of the Marketing Muscle Up Show, I sat down with Ceri Cummings, co-founder of GOAT CO, to talk about his journey through the fitness industry and how it led to building one of the most exciting brands today.

Ceri shares how his passion for performance and breathing turned into a product that’s changing the game and why community has always been at the core of GOAT’s success.It’s a story about purpose, persistence and building something that lasts.

Tune in to learn why longevity in business and life isn’t luck… it’s strategy.

In today’s podcast we welcome back Jen Dugard, a powerhouse in women’s health and fitness. With 19 years of experience, Jen shares why certifications like Safe Return to Exercise and the Mumsafe Trainer badge are game changers for trainers working with mums. We dive into why mission matters in business, how to lead with purpose, and what it takes to raise the standards of our entire industry.

#MarketingMuscleUp #PodcastForTrainers #FitnessBusiness #ComMarketing

In today’s episode of the Marketing Muscle-Up Podcast, we sit down with Rachel Lehman.The passionate founder of Miss Motivator in Port Macquarie.

Rachel shares how a personal need for postnatal fitness support turned into a thriving women’s health studio backed by education, community, and connection. She opens up about burnout, boundaries, pricing fears, and the shift that happened when she found structure through the COM Ninja Program.

You’ll hear honest reflections on business growth, staying consistent in your marketing, and showing up authentically on social media. Whether you’re in a garage or running a premium studio, this Rise Story will inspire you to keep showing up, trust the process, and lead with purpose.

#FitnessStudioGrowth #WellnessBusinessTips #StudioOwnerSupport #AuthenticMarketing #COMMarketing #WomenInFitness #StudioLeadership #MarketingForStudios #SmallBusinessInspiration #FitnessEntrepreneurJourney

In this episode of the Marketing Muscle Up Podcast host Richard Toutounji kicks off the new Industry Edge segment with special guest Shaun Krenz, Co Founder and Director of the AusFitness Industry Trade Show & Summit.

They explore the biggest trends shaping the fitness and wellness industry including the rapid growth of recovery tools like ice baths, saunas and massage chairs, the rise of community driven fitness experiences and new opportunities for gym owners to boost revenue.

Shaun also shares behind the scenes insights into the upcoming AusFitness Expo along with disruptive innovations, shifting consumer demands and how to future proof your fitness business in a changing market.

#FitnessInnovation #MemberExperienceMatters #RecoveryTools #MassageChairTrend #GymRetentionStrategy #FitnessBusinessIdeas #StudioGrowth #WellnessInGyms #FitnessLeadership #COMMarketingPodcast

In this episode of the Marketing Muscle-Up Podcast, Richard speaks with Barrie Elvish CEO of AUSactive, about the future of the fitness and wellness industry in Australia. They explore the launch of new membership categories, the impact of fitness on preventive health and the Million Moves campaign aiming to get one million Australians moving this September.

Barry also shares insights from AUSactive’s recent meetings in Parliament, the shift in how government views the fitness sector and what gym owners should be doing now to prepare. If you are looking for strategic direction, industry updates or inspiration from someone who has led through transformation, this episode is for you.

#MillionMoves #FitnessBusinessStrategy #PreventiveHealth #FitnessIndustryLeadership #WellnessEconomy #AUSactive #FitnessMarketing #StudioGrowth #FitnessInnovation #ExerciseIsMedicine

In this episode, Richard shares how he discovered marketing at age 12 with a lawnmower and a Garfield flyer, and how those early lessons still shape the way he helps fitness and allied health professionals grow today.
They chat about how marketing has changed, but the fundamentals remain the same. Richard breaks down why personal branding and authenticity matter more than ever, and how to reach the over 40s and 50s market with real impact.
He also explains the Five Funnel Marketing System, and why relying on just one strategy is a risk in today’s fast-moving space.
#HealthyAgeingSummit #COMMarketing #FitnessMarketing #BusinessGrowth #ActiveAgeing

In this episode of The Marketing Muscle Up Show, I’m joined by mindset coach James Short, who shares his expertise on mastering mental resilience to achieve success in business and life.

We dive into how to avoid ego traps, improve "money flow," and the concept of "Blue Sky Time"—a powerful tool for reflecting and planning your next moves.

Whether you’re navigating challenges in your fitness business or looking for clarity, James offers actionable strategies that will help you take things to the next level.

Episode Highlights:

[3:15] - The early days: How James got into the fitness industry at 17 and his drive to help people improve their bodies and minds.

[8:32] - The power of mindset: Why mastering mental and emotional well-being is key to unlocking greater client and business success.

[14:50] - From fitness to real estate: How James pivoted to helping real estate professionals master mindset, time focus, and money flow.

[20:22] - What is Blue Sky Time? James shares how this 15 to 60-minute practice can help you review your wins, challenges, and lessons to make better decisions.

[27:04] - Ego and success: How staying grounded and avoiding ego traps can help you achieve lasting success in business and life.

[33:48] - The importance of planning for family and business: Balancing your business and family life through intentional planning and time management.

Links & Resources:

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Stay tuned for more tips on growing your fitness business and living the life you’ve always dreamed of!