By Richard Toutounji
The podcast currently has 199 episodes available.
In this episode, Justin Tamsett, a renowned fitness industry consultant and the host of the number one podcast for gym owners and staff, shares his predictions with me for the future of fitness.
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Active Management
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Welcome back to the Marketing Muscle Up podcast show! In this episode, I sit down with Matt George, the director of XBody Australia, to delve into the world of EMS (Electrical Muscle Stimulation) technology.
In today's episode, I'm thrilled to chat with Ben Fletcher, the CEO and Director of Listen to Your Body.
Ben has an impressive career in the fitness industry, having conducted over 500,000 workouts, signed up tens of thousands of members, and overseen $50 million in membership sales.
In this episode Ben shares his insights on:
Whether you're in the fitness industry or simply interested in business growth, this episode is packed with insights you won't want to miss.
Timestamps:
[2:22] - Introduction to Ben Fletcher and his impressive background in the fitness industry.
[6:15] - Ben discusses his motivation and the impact he aims to make through Listen to Your Body.
[10:45] - The origin and meaning behind the name "Listen to Your Body."
[14:30] - Insights on running a national fitness business and maintaining longevity.
[19:55] - The importance of targeting the right market and the unique approach of Listen to Your Body.
[25:12] - Key tips for opening a successful fitness studio.
[31:40] - The significance of a good lease agreement and location considerations for fitness studios.
[36:10] - Differentiating between owning a franchise and starting a business independently.
[40:35] - Ben's take on the best workouts and exercises for different fitness levels.
[45:00] - Creative marketing strategies with a limited budget.
[48:20] - Discussing the concept of being ahead of the market and learning from early experiences.
[53:10] - Detailed explanation of the Listen to Your Body business model for clients and potential franchisees.
Links & Resources
Visit Listen to your Body Website: https://listentoyourbody.com.au/
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Welcome back to the Marketing Muscle-Up podcast! In this episode, I'm recording from my car while stuck in traffic after visiting several client studios in Brisbane, Queensland. Today, I'm reflecting on the current state of the fitness industry and sharing some insights into what it takes to succeed. One key takeaway is the importance of the owner-operator model. When business owners are actively involved in their business, even if not directly teaching classes, their business tends to flourish. However, balancing personal interests and business needs can be challenging. I delve into strategies for staying engaged and growing your business by replacing yourself in roles that no longer serve you and focusing on areas that light you up.
Thank you for tuning in! I hope you found this episode valuable. If you enjoyed it, please rate, follow, and share the podcast with your friends. Your feedback is always welcome, and I look forward to bringing you more insights and strategies in the next episode.
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Welcome to another episode of the Marketing Muscle Up Podcast Show! Today, Richard Toutounji talks with Ken Baldwin, Director of Perform Better Australia and founder of the Healthy Aging Institute. They discuss the booming trend of active aging, debunk myths about older adults in fitness, and explore how fitness professionals can tap into this growing market. Don't miss out on this insightful conversation!
Timestamps:
00:00 - Introduction
00:46 - Importance of the aging demographic in fitness
02:24 - Ken Baldwin's background and passion for healthy aging
05:19 - Overview of Perform Better Australia and the Healthy Aging Institute
08:23 - Growth trends in active aging
12:24 - How to market to the aging population16:11 - Creating a welcoming fitness environment for older adults
21:35 - Predictions for the future of active aging in Australia
23:54 - Special discount for the Healthy Aging Summit
Tune in now to gain practical tips and strategies from one of the leading experts in the field!
Highlights:
If you're looking to step up your game or know someone who could benefit, share this episode and let the inspiration flow!
Dive into our latest podcast session!
Meet Gavin, the brilliant mind behind The Profit Analyst podcast! Gavin's on a mission to empower business owners through their numbers.
Join me and Gavin as we discuss simplifying business numbers, understanding the profit formula, and managing multiple businesses. Click on the link in our bio to listen now
Join us in this episode as Robyn Rix takes us on a journey through the world of Pilates. From its origins with Joseph Pilates to its modern adaptations, Robyn delves into the history and methods of this popular exercise form. Discover how she transitioned from student to studio owner, learning valuable lessons along the way. Robyn also shares insights into marketing strategies for Pilates studios and the role of organizations like the Pilates Association of Australia in advancing the industry. Whether you're a seasoned Pilates professional or just starting out, this episode offers valuable advice and inspiration for success in the field.
The podcast currently has 199 episodes available.