In this episode of Marketing Musings, I dive into a conversation that has been bubbling under the surface for so many conscious business owners: what happens when the healing journey becomes another cage?

I share a beautifully human moment I had with a friend and a wildly messy night out in Lisbon that cracked open my understanding of the self-development world and how it’s shaped the way we market our work.

I explore why so many people are feeling fatigued by constant self-improvement, how the wellness industry has unintentionally fed a sense of “not enoughness,” and what this means for the way we approach marketing in 2025 and beyond.

If you want your business to feel like a soft, grounded space for your clients and for yourself, this episode will feel like a deep exhale that inspires your marketing to offer the same sensation. 

I'd love to hear what you thought of this episode!

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In this deeply honest episode, I invite you into the raw, unfiltered middle ground of conscious creation, the place where your truth feels alive… but also utterly exposing.

After last week’s episode on the courage to create, I reflect on a recent creative moment that pushed me right up against my own edges. What happens when you share something that feels true, powerful, and expressive, only for your nervous system to go into full panic? What do you do when your truth suddenly doesn’t feel “safe”?

I open up about the article I wrote (and loved), the discomfort that followed when I shared it publicly, and the very human urge to retract, hide, or dilute your message when others might not agree. You’ll hear me talk about energetic shifts, throat chakra flare-ups, nervous system responses, and the lifelong journey of learning to stand in your truth without abandoning yourself.

This episode is a reminder that the creative process is not linear. Sometimes you’re brave. Sometimes you’re wobbly. Sometimes you delete the TikTok and that’s okay. Sharing what’s real doesn’t mean never feeling afraid; it means learning to meet your edges with compassion, curiosity, and care.

If you’ve ever questioned your voice, worried about being “too much” or “not enough,” or felt overwhelmed when your work starts to be seen, this episode will meet you right where you are.

Sit back, sip something soothing, and join me in the beautifully imperfect space where conscious marketing and human truth meet.

I'd love to hear what you thought of this episode!

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So many people tell me they love my honesty online, but what they don’t see is how much courage it’s taken to get here.

In this episode, I’m exploring what it really means to have the courage to create. Not just to share the highlight reel, but to speak from truth, even when it feels uncomfortable or misunderstood.

I’m sharing the story behind my first ever “speak to camera” video, how therapy helped me untangle deep fears of being seen, and why showing your humanness in business is actually what builds the deepest trust.

If you’ve ever felt afraid to say what you really want to say, or worried that honesty might make you look unprofessional, this episode is for you.

Tune in to discover how courage and creativity are connected, and why sharing your truth might just be the most powerful marketing move you’ll ever make.

You can book a free 30 minute call with me here.

I'd love to hear what you thought of this episode!

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In this episode, I explore what it truly means to be a visionary in business, to imagine what doesn’t yet exist and bring it to life through your work. Inspired by Caroline Myss’ teachings on the visionary archetype, I unpack the challenges and power of creating marketing that reflects new ways of thinking and being.

If you’ve ever felt misunderstood, ahead of your time, or unsure how to translate your deep vision into words that connect, this episode is for you. I dive into why visionary marketing requires trust, creativity, and the courage to lead with imagination, not just strategy.

You’ll learn how to:
 ✨ Market your work when no one else “gets it” yet
 ✨ Bridge your vision so others can see themselves within it
 ✨ Release old, limiting “fossil world” beliefs about how things should be done
✨ Claim your creativity and trust that your truth is enough

This isn’t about fitting into formulas, it’s about leading from the future you can already see.

You can book a free 30 minute call with me here. 

I'd love to hear what you thought of this episode!

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In this episode, I explore what it really means to practise marketing with nuance in a world obsessed with extremes.
From “hot takes” and controversy-driven content to shiny before-and-after transformations, online marketing has become a place where depth often gets lost in the pursuit of virality.

Here, I challenge this trend, sharing how black-and-white narratives flatten the truth of your work and disconnect you from the very people you’re here to serve. I reflect on the “messy middle”, the space where human experience, healing, and authenticity live and how honouring that in your marketing not only makes it more real, but more resonant.

If you’ve ever felt like your work can’t be condensed into a single clear-cut message, this episode will help you lean into nuance as your strength - not your obstacle. You’ll learn how to:
 ✨ Express the truth of your service without oversimplifying it
 ✨ Create content that connects deeply, not just widely
 ✨ Honour the grey areas that make your work human and magnetic

You can book a free 30-minute call with me here 

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/consciouscreatorco_

In this episode, I open up about the period when my own marketing wasn’t landing. When I was in the middle of a creative evolution, testing new ideas, finding my voice, and realising how much pressure we put on ourselves to look like we’ve got it all figured out.

I explore how creative blocks often come not from a lack of ideas, but from filtering what we really want to say. From trying to fit into strategies, formulas, or narratives that don’t quite feel like us.

You’ll hear how I found freedom again by creating from what lit me up, even when it wasn’t “strategically” linked to my service, and how that shift unlocked my most resonant, magnetic work yet.

We’ll talk about:
 ✨ The difference between authenticity and performative vulnerability
 ✨ Why resonance, not strategy, sells
 ✨ How to infuse soul, messiness, and truth into your marketing
 ✨ And how to move from stifled and stuck to creatively alive

If you’ve ever felt like your creativity has dried up or that your words don’t sound like you anymore, this episode is your permission slip to say what you really want to say and create what truly wants to move through you.

You can book a free 15 minute call with me here.

And shop my Sales Page template here. 

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/consciouscreatorco_

This episode is a little different because it’s messy.
I sat down with no plan, just the pull to explore something I’ve been feeling deeply lately: the pressure to make our marketing clear.

We’ve been told to make everything concise, strategic, and logical, but in doing so, we’ve stripped out the humanness that makes people feel something.

 Marketing has become so polished that it’s lost its pulse.

In this episode, I talk about the difference between clarity and connection. Why your “unclear” rambles often hold more resonance than your “perfectly written” copy. Why people buy from energy, not explanations. And how your most magnetic marketing will always come from the messy, human essence behind it.

It’s a reminder that your marketing doesn’t need to make perfect sense, it needs to make people feel.

Want to explore this more?

Book a free call here.

I'd love to hear what you thought of this episode!

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In this week’s episode of The Mirror, I dive deep into a marketing pattern many of us have unknowingly fallen into: the sexy sell. You know, the polished promise that gets instant attention: “Book out your services,” “Hit 10k months,” or “Grow your dream audience overnight.”

But what happens when those promises don’t quite match the depth, nuance, and truth of what we actually do?

I unpack how using a “sexy sell” can feel great at first: the validation, the sales, the quick wins, but over time, it starts to feel sticky, misaligned, and hard to sustain. Because when our marketing sells something it can’t fully deliver, it creates disconnection, both for us and the people we’re here to serve.

This episode is an honest exploration of what happens when marketing loses its integrity, how to rebuild that trust, and why the future of marketing isn’t in selling what’s shiny, but in sharing what’s true.

And I've explored that further in this week's Substack.

If you'd like to book a free 30 minute call with me, you can do so here:

I'd love to hear what you thought of this episode!

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Season 2 of The Marketing Mirror is here
and it’s about to change the way you see marketing, for good.

Because here’s the truth:
 the “sexy sell” has dominated the industry.
 Quick wins, shiny promises, surface-level attraction.

And it works… until it doesn’t.

Behind the scenes, it creates misaligned clients, disconnection from your work, and a slow erosion of the very impact you came here to make.

This season, we’re done with that.

We’re going deeper, into the kind of marketing that feels as embodied as your service. The kind that requires courage, because it doesn’t always get instant applause. The kind that isn’t watered down for mass appeal but resonates so deeply that the right people can’t look away.

Because marketing has the power to manipulate,
 but it also has the power to awaken.

And this season, I’m going to show you how to use that power consciously.

If you’re ready to stop chasing the sexy sell and start creating resonance that lasts, Season 2 will give you the clarity, courage, and conviction to do it.

You can find my free call calendar here;

https://calendar.app.google/szp5thGgNRAndnjs5

And more about my work here: 

https://www.consciouscreatorco.com/

Or, pop over to Instagram and say hey!

https://www.instagram.com/consciouscreatorco_/

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/consciouscreatorco_

In last week's episode, I spoke about the power of creating change-making marketing, but there's a slip to that, which also needs the spotlight.

Being misunderstood in your marketing. 

The truth is, when you go against the grain, stand firmly in your truth and claim what you are really here to do, people aren't going to get it. 

And yes, as we spoke about last week, we can change perceptions and beliefs within our marketing. 

But we also have to be ok with people misunderstanding what we do, too.

That's what we dive into in the episode.

And what I explore in my latest Substack: 

https://emmaorlando.substack.com/p/0ea5b0bc-540d-429c-a109-88c9a4fe3cda 

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/consciouscreatorco_