Are you feeling like a deer in the headlights when it comes to marketing? Wondering where to start, or where your next step should be? This episode is for you.

My guest this week is Tara, an online marketing expert and agency owner. Tara’s original dream was to get a PhD in psychology, but decided midway through earning her bachelor’s degree, decided that it wasn’t for her. She graduated from college and looked for jobs in the marketing industry with no luck. She ended up starting her own web design company and quickly started being found on google with clients. 

In this episode, Tara is going to dispel common marketing myths, and teach you how to be confident with your online presence.

Here’s what we can learn from Tara:

• You cannot have a business or online presence if you’re afraid of being judged. Fear of judgement is incredibly human, but if you’re going to be afraid and allow that fear to stop you, then you won’t get anything done and it will negatively affect your marketing and business. When you feel afraid, summon the courage and confidence of a child (or even you younger, more carefree and naive self!)
• What to have on your website or social media profile to attract your ideal client. If you call out what someone has already experienced, they are more likely to connect with you. It’s important to repel people as well. Be really clear on who your people are. Don’t be afraid to niche down your audience. 
• Resistance: How to differentiate between the resistance that comes from discomfort and the resistance that comes from that which does not align with your values. 

CONNECT WITH TARA:

Instagram: @iamtarawilder

Website: www.tarawilder.com

Podcast: Unforgettable Online Marketing Podcast