A discussion of marketing strategies and techniques for operators of naturist businesses with a focus on branding and targeting.

"A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures"

Michael Eisner,  former CEO of Disney

Links to items mentioned in the show:

The Age of Persuasion, CBC podcast by Terry O'Reilly

Under the Influence, CBC podcast by Terry O'Reilly

Book: Be Our Guest; Perfecting the Art of Customer Service

Attracting Youth episode - September 2012

Teenagers and Young Adults in Naturism episode - January 2012

Why Clothing-Optional Does Not Work episode - June 2009

Women and Naturism episode - March 2010

Complete transcript

Provided by Rev.com

Episode LV