Listen as Rhea Allen CEO of Peppershock Media talks about a Marketing Needs Assessment. In this podcast, you will learn what a Marketing Needs Assessment is and why you need one. Take a listen! 

Podcast notes: 

•What is a Marketing Needs Assessment? – 1:29 

•All entities including Non-Profits need an assessment - 2:23 

•Needs assessment process - 3:27 

•Examples of what a Marketing Needs Assessment can uncover – 5:10 

•SWOT analysis -6:24 

•Surveys, Interviews, and Focus Groups- 6:36 

•Data Interpretation – 7:20 

•Summarized analysis of our findings- 7:45 

•The importance of a third party analysis – 8:20 

•Example of how to use the data to provide opportunities - 8:48 

•Identifying your strengths and weakness to help set your goals - 10:18 

•Identify your primary target audience through an Empathy Map – 11:00 

•Top of mind awareness - 12:15 

•Surveying your current customers and use them as examples– 13:21 

•Bleach analogy – 14:24 

•Identify your objectives – 15:43 

•Tactics for reaching your audience - 16:02 

•Setting the stage for customer acquisition costs/lifetime value - 16:41 

•Is your strategy working or do you need a course correction? – 16:54 

•Marketing automation and tracking - 17:35 

•Helping you think through your strategy and tactics - 18:34 

•Implementation process, how we can help - 19:55 

•Prioritizing 21:12 

•Other resources – 22:35

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