Marketing Negotiations, The Good, The Bad and The Ugly

Marketing Negotiations, The Good, The Bad and The Ugly

By The DrumBusinessEntrepreneurshipMarketing
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Marketing Negotiations, The Good, The Bad and The Ugly episodes

  • Emily Chang - What's the difference between client side and agency side negotiations?
    When it comes to negotiations, CEO Emily Chang (McCann Worldgroup) has a rare perspective. Amassing 22 years of experience on the client side before migrating to the agency side, she’s seen the best and worst from both ends of the table. Here she talks to host Mike Lander about dealing with disproportionate relationships, whether pitching should be free, and how clients and agencies can align on what success looks like.

    Hosted on Acast. See acast.com/privacy for more information.

    31 min
  • Tamara Littleton – How agencies can effectively negotiate with brands
    Working with the likes of Oreo, Dr Pepper and Nissan, agency leader Tamara Littleton (Social Element) has negotiated with some of the biggest brands on the planet. Drawing on her 20 years of experience, Tamara talks to host Mike Lander about what collaborative negotiations mean in practice, why client feedback is crucial to building a successful relationship, and how to get rid of negotiation-anxiety.

    Hosted on Acast. See acast.com/privacy for more information.

    32 min
  • Pete Markey - How to successfully navigate a third-party negotiation
    How do you negotiate with a talent agent? It's something Boots' Pete Markey knows like the back of his hand. With over 25 years of experience, Pete has secured some of the world’s most recognizable names, including Robert Webb, David Schwimmer and Morgan Freeman. Here he talks to host Mike Lander about how to successfully conduct third-party negotiations, the importance of surrounding yourself with an A team, and why communication is key.

    Hosted on Acast. See acast.com/privacy for more information.

    28 min
  • Dan Cullen-Shute – Why positive negotiations lead to positive outcomes
    Is the mark of a good negotiation really that both parties walk away from the table slightly dissatisfied? White Crow’s and Creature London's CEO & founder, Dan Cullen doesn’t think so. In this episode, Dan talks to host Mike Lander about the need to make negotiations a positive experience, the importance of setting ground-rules (and sticking to them), and why the marketing industry’s attitude towards procurement is self-defeating.

    Hosted on Acast. See acast.com/privacy for more information.

    40 min
  • Penry Price – How can negotiators secure a win-win outcome?
    What is a negotiation? Is it a game of tactics, where two parties compete to come out on top? Not according to LinkedIn’s vice president of marketing, Penry Price. In this first episode, Penry talks to Mike about how to navigate a win-win negotiation with a collaborative mind-set, helping both buyers and sellers increase the value-exchange and strengthen their relationship.

    Hosted on Acast. See acast.com/privacy for more information.

    32 min

About Marketing Negotiations, The Good, The Bad and The Ugly

From the publisher's feed

On this podcast about negotiations, successful entrepreneur, expert negotiator and ex-procurement director, Mike Lander, is joined by CMOs and agency leaders as they dive into some of the most…