Today I had a conversation with Ronnie Teja the CEO of Branzino watches. Ronnie is a self-taught digital marketer who got his work in digital marketing & PR for Team India and Jamaica during the Winter Olympics in Canada in 2010, followed by a brief stint as the head of the digital for HSBC Canada. He later started his own company Branzio watches and the idea behind starting Branzio was a passion project of his to live remotely in Thailand while working online which turned into a much larger business scaling to 14+ mil USD in 2021 completely boot-strapped. Over his short stint as an entrepreneur, Ronnie has been a speaker at a number of large e-commerce-related events including Affiliate World in Dubai and Barcelona, Ecommerce World Global, Ecomm Summitt Africa, Ecommerce Fuel Summit Palm Springs, and was recently honored to be in the top 40 under 40 people to watch in Ecommerce by AWC poll in 2021/2022.
On this episode of the Marketing of today's podcast, Ronnie shared his ideas and experiences on how to build a personal brand and the unique effect it has in digital marketing. His journey towards digital marketing and his business showcase perseverance through the success and failures most people face when trying to stand out and how not to ever give up in any situation you find yourself in.
• 00:03:00 About the personal brand Ronnie Teja
• 00:07:12 Shaping the mindset in business
• 00:08:35 Reasons for the first and second failed business
• 00:09:34 Lessons learned from those failures
• 00:11:25 What is the concept of personal branding
• 00:13:35 What is the difference between personal branding and business branding
• 00:15:55 Which is more important in digital marketing? A business brand or A personal brand?
• 00:17:13 The similarities between a personal brand and a business brand
• 00:18:10 The main effect of a personal brand in digital marketing
• 00:20:12 Strategy behind building a personal brand and business brand for most people
• 00:20:56 Strategie behind the success of Branzio Watches
• 00:23:32 Quick message from our official sponsor Skillzonia
• 00:25:03 Stages involved in building a personal brand
• 00:25:52 Mistakes people make when building their personal brand
• 00:27:06 Ronni’s tips and tricks for building a personal brand
• Branzio watches |Website
• Skillzonia | Our official sponsor
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