Marketing Off the Mat | Business for Yoga Teachers

During a recent business building masterclass, we asked ourselves a very important question: Are you busy or are you building? If that simple question piqued your attention you DEFINITELY want to list to this episode. We talk about all the things that stop us from making lasting impacts in our business and ultimately, stop us from serving our community. We also talk about how to steer the ship around these very common and relatable pitfalls that we all dodge in our business. I know I do!

Pop in your earbuds and take a listen to this extra juicy episode that will make you take another look at how you're spending time in your business and where to go next. DM me @jessicacross.co to keep the conversation going!

Engagement, reach, likes, follows, oh my!

Do you want to grow your social media, but you're struggling with all of the how tos to put into action? Today, we talk about what the heck are content pillars and why are they important to our overall strategy in reaching our clients. Take a listen to this clip from my Grow your 'Gram masterclass to gather some information about content pillars and some actionable tips into creating the pillars for your business. 

I'd love to hear how developing your content pillars goes for you! DM me @jessicacross.co, tell me about your strategy and your next steps!

Does the idea of selling yourself make you bristle? Are your palms sweating at the thought? Don't worry, you aren't alone! It's very relatable to feel uncomfortable in putting out your offer AND there are ways to acknowledge the discomfort and push past it. 

Today, I am sharing 3 secrets to flipping your mindset to viewing sales as a service to your clients, rather than strain or drain. Take a listen for some quick mindset shifts to implement right away.

Let me know on Instagram @jessicacross.co how this episode landed for you and let me know what's on your mind. 

Do you ever find yourself overthinking your presence online to the point of over analyzing so much that you don't post at all? It's so relatable and something many of us encounter in our businesses. Not to worry! I have three actionable tips to get you in the right mindset to engage with your community on IG. You can implement these tips right away to move you forward in connecting with your people! Take a listen and take some action today. 

We promote the importance of self-care and need for rest to our students and clients as an essential part of the human experience. Are we also walking that walk? In Episode 21, I dive into my own experience with rest and as someone who is also building their business right alongside you, it's not easy to prioritize rest. It's definitely worth it. 

Do you struggle with making space for rest, or are you a pro? DM me on Instagram @jessicacross.co and tell me how it's going!

Email marketing, do you have it? Do you love it, or not so much? I've got 3 tips for you today and they are quick wins that can get you going right away. One of the most frequently asked questions I get is if I don't have a huge email list, can I still launch? Let's go!

I can not tell you how much I enjoyed this incredible chat with my friend Jackie Cawthon. Jackie is a 500 hour yoga teacher, meditation teacher, wife, mom and an amazing photographer for her business, @loveitallyoga. Jackie is one of those rare souls that makes you feel immediately at home the moment you meet them and you are going to feel her heart from this episode. She graciously shares a bit of her journey in balancing a career, entering motherhood, teaching yoga full time, and a building a business from her passion project. She even talks about her personal experience in how the pandemic impacted her yoga community and it is so powerful. I know you'll learn so much from her just as I did! 

Follow Jackie @thegirlwiththecarrottattoo and on Youtube!

I recently sat down with the incredible Beth Bowen, LMSW and Head of Content at The Reframe App for vulnerable and sometimes silly conversation.  Beth gives us a peek into her journey as she shares her experience in learning to live authentically, step into sobriety, build a yoga practice, and to start without being given 'permission' to do the thing you love. Her energy is so powerful and loving at the same time. You are going to love this conversation just as I did!

Follow Beth over at @bethbowen_ and check out @reframe_app here!

Can you identify with having deeply-held people pleasing tendencies from an early age? I know this incredible conversation I had with Joy Rossignol is going to be a salve for your heart, just like it was for mine. Joy is an Inner Healing and Confidence Coach. She helps women rediscover who they are, which helps them grow in their confidence, self-love, and walk in freedom! She is so genuine and I know you are going to love this chat as much as I did! 

Follow Joy's magic over on IG @joyrossignol and learn more about her coaching packages and courses here!