Can you afford to do audience research? The better question may be, can you afford NOT to? Most marketers are doing typical market research right, but when it comes to audience research, they're missing the mark.

Audience research is exactly what it sounds like: Discovering who your audience is, what they pay attention to, and what sources influence them (publications, podcasts, YouTube channels, etc.). The better you know your customers and how their purchasing decisions are being influenced, the better you can serve them.

In this episode of Closing Time, Insightly CMO Chip House welcomes Rand Fiskin, CEO of SparkToro, to talk through 3 free or cost-effective audience research options that every marketer can put in their toolkit. 

Watch the episode on YouTube.

 

Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM.

 

Connect With: 

• Rand Fishkin: LinkedIn // Twitter // SparkToro Website

• Chip House: Twitter // LinkedIn

• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube